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I loathe how the term "Ambassador" replaced "Accociate…

I loathe how the term "Ambassador" replaced "Accociate" after Associate replaced "Team Member" and so on. Who does this help?

I know it is to make the job seem more desirable than it actually is. But I feel like it is already a red flag if the job lists a title as "Fried Chicken Ambassador" or "Gas Station Ambassador"

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What do you think the next buzz word for service working jobs will be?
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