A question to all PM's and Marketing Teams, How

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A question to all PM's and Marketing Teams, How do you conduct Customer Surveys? What is the most effective way in your opinion and why? What type of results you get and How do you evaluate it according to your Business goals?

I am reading this topic in the Book Inspired by Marty Cagan, I got really curious about it
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A question to all PM's and Marketing Teams, How do you…

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