The virtual influencer phenomenon might reshape the entire…
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The virtual influencer phenomenon might reshape the entire creator economy
People are building fully ai generated personas with real audiences and real revenue streams. Not obvious cartoon characters, photorealistic consistent images of people who don't exist. The tech is there now and some platforms explicitly allow virtual characters to monetize.
If creating an influencer no longer requires being that person, the entire industry changes. Anyone with marketing skills can build digital assets without personal exposure. Privacy concerns around content creation disappear when the creator isn't real.
Questions get complicated though. Authenticity, disclosure, what influence even means when followers might not know they're following generated content. At what point does it become manipulation?
#technology
People are building fully ai generated personas with real audiences and real revenue streams. Not obvious cartoon characters, photorealistic consistent images of people who don't exist. The tech is there now and some platforms explicitly allow virtual characters to monetize.
If creating an influencer no longer requires being that person, the entire industry changes. Anyone with marketing skills can build digital assets without personal exposure. Privacy concerns around content creation disappear when the creator isn't real.
Questions get complicated though. Authenticity, disclosure, what influence even means when followers might not know they're following generated content. At what point does it become manipulation?
#technology
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