I have been doing email marketing with TrafficWave for over 10 years. Still doing it every day. That means something...
One thing that happens is you have a good number of subscribers but a low level of engagement. How do I get them to read my emails?
Also, some people start, stop start again and stop again... over and over. They believe then try it, see little results and stop. Then come back and do it all again, and again.
They are always on the starting line and never hit their rhythm, never hit their pace.
If I want to get serious how do I win back the people already on my list?