Use personalized CTAs (Call-To-Action) The benefits of using a CTA in your emails include an increase in: Your Click-Through-Rate (CTR) by 371% and sales by 1617% Ecommerce conversion rate by 22%
Overall, adding a CTA button to your emails can only do your subscriber count good. They essentially make it super clear which action to take next.
Without the CTA button, the lead may not know which steps to take and this can cause you to lose numbers on your list.
So, how can you personalize your CTAs ? 1. Write a relevant CTA copy 2. Link your CTA to the right page