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Pudgy Penguins GIFs Top 10B Views, CEO Sets Sights on Disney, Hello Kitty: NFT Creator 

Pudgy Penguins minted in July 2021, but quickly saw high drama after its former founder came under suspicion he was going to rug the project. 
A few months later Luca Schnetzler stepped in.
It was an instinct and intuitive decision.
The narrative of quickly shifted from a rug that could trend to zero to one of hope and optimism when Schnetzler set out a vision for the project the community could rally behind. 
Schnetzler became one of the standout PFP project leaders during the NFT bear market, and the Penguins bucked the trend of cratering floor prices.

Pudgy Penguins – A Brave New World (X)
He says the decision to snap the project up wasn’t as risky as it may have seemed.
We bought something that netted almost $10 million in six months for $2.5 million.
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