LPT: your cover letter first paragraph should mention the company name and one specific thing about the role. generic openers get skipped.
recruiters and hiring managers read cover letters for like 10 seconds if they read them at all. "I'm excited to apply for the marketing role at your company" tells them nothing and sounds like you sent the same letter to 40 places. they can tell.
open with something specific. company name, one real detail from the posting or their site: "I saw you're expanding into europe and my 4 years running regional campaigns lines up with that push" or "your team's work on X is why I wanted to apply, not just the title." shows you actually looked. doesn't need to be long. one real sentence in paragraph one and they're way more likely to read the rest. #entertainment source