Start a note in your notes app that has a list of all the people you regularly gift to and, over the year, jot down things people wish they had. You'll seem extra thoughtful as people often forget even what they wish for.
This time of year, you'll hear people talk about what they wanted and didn't get gifted. You'll see videos of sentimental ideas that you could use next year. But the memories of those ideas fade quickly, and the videos go away.
A quickly accessible note that collects these ideas, suggestions, and recommendations makes your life that much easier when you get to a birthday or Thanksgiving (or Dec 23 like me) and you're stuck with no ideas of what to gift your loved ones!