Volkswagen Explains Why It Ditched Buttons And Knobs From…
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Volkswagen Explains Why It Ditched Buttons And Knobs
From the article:
>'What seems obvious to you or me today may well be viewed quite differently at a certain point in time. Then someone says, “People won’t want that at all in the future.” And when there’s a lack of reliable customer data, a lot of things are simply tried out.
>With electric vehicles—including here at our company—there was this idea: Something new is beginning \[electric vehicles\], so the controls must also change significantly and be particularly modern. For example, we said, “Let’s install sliders instead of traditional rotary knobs. That’s the future.” Then we learned that customers who buy an electric vehicle are primarily looking for a different type of powertrain. They don’t automatically want to buy a spaceship.
>To me, this is a good example of the ability to learn. We listened, took customer feedback seriously, and acted on it. Today, we weigh our options much more carefully: Where does a new user interface concept truly add value—and where is a tried-and-true, intuitive solution simply better?'
#cars
From the article:
>'What seems obvious to you or me today may well be viewed quite differently at a certain point in time. Then someone says, “People won’t want that at all in the future.” And when there’s a lack of reliable customer data, a lot of things are simply tried out.
>With electric vehicles—including here at our company—there was this idea: Something new is beginning \[electric vehicles\], so the controls must also change significantly and be particularly modern. For example, we said, “Let’s install sliders instead of traditional rotary knobs. That’s the future.” Then we learned that customers who buy an electric vehicle are primarily looking for a different type of powertrain. They don’t automatically want to buy a spaceship.
>To me, this is a good example of the ability to learn. We listened, took customer feedback seriously, and acted on it. Today, we weigh our options much more carefully: Where does a new user interface concept truly add value—and where is a tried-and-true, intuitive solution simply better?'
#cars
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