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A Viral Series #22 : What are the best ideas for making your app and product go viral?
A product that offers great value and maximum benefits to customers automatically becomes viral
In #22 , let us explore how to:
· Create a product that offers great value and maximum benefits to customers
· Retarget users who drop off without purchasing by convincing your app users to opt in for push notifications on the installation wizard
Create a product that offers great value and maximum benefits to customers
When prospective customers see a lot of value and benefits of your product, then they are more likely to grab it. If not immediately, they definitely buy it the next time.
In the 1960s, J R R Tolkien wrote a trilogy titled Lord of the Rings. It went viral and spread like wildfire. The protagonist Frodo Baggins' fought against all challenges and the oppression of Sauron. Frodo became an icon and "faith for the oppressed" and "FRODO LIVES!" became viral and were written in every public place by the counter-culture masses of the 1960s. This is one instance where a product, a book went viral even without the internet and any marketing. If a product is good, there is no need to market it.
Some captions go viral such as "Kilroy was here". This caption was accompanied by a doodle of a man with a big nose, looking over a wall.
For a few years during and after World War II, Kilroy was universal: a doodle of a big-nosed man, looking over a wall, accompanied by the inscription "Kilroy was here." When Kilroy's popularity was at its peak, Kilroy was found everywhere: in bathrooms and on bridges, in school cafeterias and on homework assignments, on naval ships, and on shells of Air Force missiles. A classic Bugs Bunny cartoon from 1948, "Haredevil Hare," depicts how deeply Kilroy had entered into pop culture. Kilroy was depicted as the first rabbit to land on the moon. Bugs was unaware of the slogan "Kilroy was here" that was glaringly engraved on a rock behind him.
Think of the factors you will consider while making a buying decision. Conduct user research. Find out the needs, pain points, and expectations of your prospective customers. Mix a bit of knowledge about human psychology and quality practices with marketing. Try to provide a lot of value to your customers. It will bring them back to you. And, you can sell your upcoming products to them.
Retarget users who drop off without purchasing by convincing your app users to opt in for push notifications on the installation wizard
Push notifications are a great method of communicating with the users of your app. You can introduce push notifications in the product installation wizard itself. This will give a taste of exciting, useful, and fun push notifications to them in advance. They will be more likely to turn on push notifications. And, users will definitely share the app with their contacts and friends. The fun element in these notifications will definitely drive growth and virality.
Push notifications are a straightforward and persuasive method. It helps you retarget users who drop off before purchasing. These users need a push to subscribe to a plan, complete a checkout, or download a digital resource. Push notifications help bring the customer back to the abandoned shopping point. These are like the runaway brides who run away before experiencing fun in their lives.
#viralproducts #viralapps #productlaunch
A product that offers great value and maximum benefits to customers automatically becomes viral
In #22 , let us explore how to:
· Create a product that offers great value and maximum benefits to customers
· Retarget users who drop off without purchasing by convincing your app users to opt in for push notifications on the installation wizard
Create a product that offers great value and maximum benefits to customers
When prospective customers see a lot of value and benefits of your product, then they are more likely to grab it. If not immediately, they definitely buy it the next time.
In the 1960s, J R R Tolkien wrote a trilogy titled Lord of the Rings. It went viral and spread like wildfire. The protagonist Frodo Baggins' fought against all challenges and the oppression of Sauron. Frodo became an icon and "faith for the oppressed" and "FRODO LIVES!" became viral and were written in every public place by the counter-culture masses of the 1960s. This is one instance where a product, a book went viral even without the internet and any marketing. If a product is good, there is no need to market it.
Some captions go viral such as "Kilroy was here". This caption was accompanied by a doodle of a man with a big nose, looking over a wall.
For a few years during and after World War II, Kilroy was universal: a doodle of a big-nosed man, looking over a wall, accompanied by the inscription "Kilroy was here." When Kilroy's popularity was at its peak, Kilroy was found everywhere: in bathrooms and on bridges, in school cafeterias and on homework assignments, on naval ships, and on shells of Air Force missiles. A classic Bugs Bunny cartoon from 1948, "Haredevil Hare," depicts how deeply Kilroy had entered into pop culture. Kilroy was depicted as the first rabbit to land on the moon. Bugs was unaware of the slogan "Kilroy was here" that was glaringly engraved on a rock behind him.
Think of the factors you will consider while making a buying decision. Conduct user research. Find out the needs, pain points, and expectations of your prospective customers. Mix a bit of knowledge about human psychology and quality practices with marketing. Try to provide a lot of value to your customers. It will bring them back to you. And, you can sell your upcoming products to them.
Retarget users who drop off without purchasing by convincing your app users to opt in for push notifications on the installation wizard
Push notifications are a great method of communicating with the users of your app. You can introduce push notifications in the product installation wizard itself. This will give a taste of exciting, useful, and fun push notifications to them in advance. They will be more likely to turn on push notifications. And, users will definitely share the app with their contacts and friends. The fun element in these notifications will definitely drive growth and virality.
Push notifications are a straightforward and persuasive method. It helps you retarget users who drop off before purchasing. These users need a push to subscribe to a plan, complete a checkout, or download a digital resource. Push notifications help bring the customer back to the abandoned shopping point. These are like the runaway brides who run away before experiencing fun in their lives.
#viralproducts #viralapps #productlaunch
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