This is not the first name change the project has been through, but it will be the last. Stani Kulechov – the founder of Aave Companies – has announced that the network of blockchain entities and ventures that he created has rebranded as Avara.
Rebranding to Reflect New Priorities According to Kulechov, the name change reflects Avara’s new mission to go beyond DeFi by bringing Web3 to “all users globally with different kinds of use cases.”
Before being known as Aave, the organization used to be EthLend but changed its name when its scope outgrew its previous targets.
Much like the prior name, Avara is a Finnish word used colloquially as “to see more than you can see.” The change applies to the family of entities formerly operating as part of Aave. Aave Labs, Aave Protocol, and the AAVE token will each keep their names. The GHO stablecoin will also continue to operate under the same name.