Is it just me, or is Google Analytics not that needed ?
Most Analytics tools (e.g. Google Analytics...) are non-compliant to GDPR, and for others, you would have to show a cookie consent banner that negatively impacts the user experience.
Adding to that the fact that you would depend on a third party which may impact the performance of your web pages.
So, why do we insist on capturing users' data through these analytics third party when we can simply set up a log visualization tool at the server level, and get the important data from log files (number of unique visitors, viewed pages, referrers, user-agent...) ?
Maybe Analytics tools have the benefit of providing detailed metrics, but these would only be useful if your business depends on user behavior tracking, which isn't the case for many websites out there.
Am I missing something here?