Who are Libya’s successful entrepreneurs? 6 business leaders building the private sector beyond oil
Libya’s economy is usually discussed through oil, government spending and political instability. But Libya’s private sector is also developing across technology, food manufacturing, automotive distribution, construction, e-commerce and heavy industry.
I looked at six Libyan entrepreneurs whose businesses offer different examples of what economic diversification in Libya looks like in practice:
**Ammar Hmid** — founder and CEO of Presto, building digital delivery and logistics infrastructure in Libya.
**Shaban Whiba** — CEO of Whiba Holding, with major operations in Libyan food manufacturing and industrial production.
**Mohamed Kara** — associated with Kia Libya, automotive distribution and e-commerce through E-Zad.
**Mohamed Karem** — chairman of Al Karem Holding, operating in construction and contracting.
**Ibrahim Shuwehdi** — founder and CEO of Mataa, a Libyan e-commerce company developing marketplace, warehousing and logistics infrastructure.
**Ahmed Gadalla** — chairman of Alushibe Holding and Tosyalı-SULB, with investments in manufacturing and large-scale heavy industry.
What I found more interesting than the individual companies is what they say about Libya’s economic diversification.
The real question is not simply whether Libya has businesses outside oil. It is whether those businesses can create deeper domestic supply chains.
A steel complex creates more value when Libyan contractors provide transport, maintenance and engineering.
A food manufacturer creates more value when packaging, warehousing and distribution develop around it.
An e-commerce platform becomes more economically significant when Libyan merchants can use it to reach customers and expand their businesses.
Technology companies such as Presto and Mataa also show another side of Libya’s private economy: commercial infrastructure does not always need to begin with factories or large public projects. Software, logistics networks and marketplaces can organize existing economic activity in new ways.
Libya will remain heavily dependent on oil for the foreseeable future. But diversification does not necessarily mean replacing hydrocarbons.
A more realistic question is how much productive private-sector activity Libya can build alongside the oil economy.
Are Libya’s entrepreneurs beginning to create a genuinely more diversified private economy, or are companies like these still largely isolated success stories?