Tesla Leads U.S. Brand Loyalty with 61.1% Repeat Buyers in…
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Tesla Leads U.S. Brand Loyalty with 61.1% Repeat Buyers in February 2026
Tesla topped S&P Global Mobility's February 2026 rankings for U.S. automotive brand loyalty, with 61.1% of owners returning for another—edging Subaru at 60.5%, Toyota at 59.9%, and even Ferrari at 59.7%, well above the 52.7% industry average. Fans highlighted features like over-the-air updates, the Supercharger network, and Full Self-Driving tech that reportedly saves lives and sways friends from rival buys. While some questioned the list's low-volume luxury rankings, the data reflects strong real-world satisfaction amid EV competition, with Tesla's Model Y leading global sales.
#cars
Tesla topped S&P Global Mobility's February 2026 rankings for U.S. automotive brand loyalty, with 61.1% of owners returning for another—edging Subaru at 60.5%, Toyota at 59.9%, and even Ferrari at 59.7%, well above the 52.7% industry average. Fans highlighted features like over-the-air updates, the Supercharger network, and Full Self-Driving tech that reportedly saves lives and sways friends from rival buys. While some questioned the list's low-volume luxury rankings, the data reflects strong real-world satisfaction amid EV competition, with Tesla's Model Y leading global sales.
#cars
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