I help run my family's manufacturing business and we've never had to spend a dime on advertising in the past 35 years. Hawaii is really different from the mainland where I feel like a lot of business is driven by word of mouth.and reputation. Unfortunately, I don't think we can rely solely on that in 2026. Way too often we see staples of of past Hawaii closing their doors and I can't let that happen to us.
It seems that a greater share of customers are now influenced by social media ads and local influencers. Has anyone here experimented with social media advertising? I would appreciate any insights regarding the response or ROI you’ve seen, as well as any tips for getting started. #local source