1. The Initial Role of SEO
SEO aimed to attract organic traffic to websites by optimizing their visibility in search engines. This allowed businesses to gain brand awareness without directly investing in advertising.
2. Changes in the Digital Ecosystem
Today, search engine algorithms and increased competition make organic traffic less effective than it once was. Organic results are often relegated behind paid ads or sponsored content.
3. Towards a Hybrid Strategy
While organic traffic remains valuable, it is no longer sufficient on its own. Businesses must combine SEO, paid advertising, and a social media presence to maintain optimal visibility and achieve their growth objectives.