Why isn't Julio Cortázar bigger in the United States?
Go into any Barnes & Noble and you're bound to find titles by the other major Latin American "Boom" authors. Of course you'll find García Marquez as he is probably the most famous author to ever come from Latin America (at least in the Anglophone world), but you'll also find plenty of titles by Vargas Llosa and a few by Carlos Fuentes. I've even seen books by José Donoso before I've seen copies of works by Cortázar. Even among my more well-read friends, it is much more likely that they've read García Marquez, Fuentes, Vargas Llosa, Isabel Allende, or Bolaño before they've read Cortázar.
Cortázar is considered one of the major contributors to the "boom" of Latin American literature, yet among English language readers, he is a distant fourth in visibility behind the other big three. To me, Cortázar is the best of the bunch and I don't understand why he's not bigger here.
PS I live in Florida which is not known for its literary culture, so maybe none of this is true in like New York or Boston or something. #entertainment source