Midjourney is a subscription-based generative artificial-intelligence service for creating and editing images from natural-language prompts. Developed by the independent research laboratory Midjourney, Inc., it became one of the most influential text-to-image systems after launching through Discord in 2022. By August 2026, the service combines a web-based creation environment with continued [[Discord]] integration, image editing, personalization, reference-image tools, and video capabilities. Its strongest use cases are concept art, moodboarding, stylized illustration, visual development, and exploratory creative work; it is less consistently suitable for exact diagrams, production-ready typography, or workflows requiring fully private-by-default generation.