Project tracking: In a task management table, each row can represent a step or a deliverable. Coloring the entire row allows you to quickly distinguish completed tasks (in green), those in progress (in yellow), and those that are overdue (in red).
Financial analysis: By highlighting an entire column dedicated to income or expenses, it becomes easier to compare figures month by month and identify trends.
Sports results: In a table grouping several teams, horizontal coloring can highlight the performance of a specific team, while vertical coloring can emphasize a key statistic (for example, the number of wins).
This approach makes the data more intuitive and visually clear, especially in long or complex documents.