The global manga market size was estimated at USD 13.69 billion in 2023 and is expected to grow at a CAGR of 18.0% from 2024 to 2030. The growth can be ascribed to the increasing popularity of graphic reading content comprising exciting stories and attractive visuals. Manga is among the most popular forms of Japanese entertainment media among children and adults. It has a powerful influence on the youth and serves as significant cultural entertainment.
The market expansion is being further driven by the launch of various new titles in line with the explosive demand from the audience. Manga content comes in a variety of forms, such as creative, funny, inspirational, artistic, philosophical, trashy, and even edifying. Manga also depicts various virtues, emotions, and vices, such as success by hard work, strong-spiritedness, self-denial, persistence, dedication, pluck, or unrequited love.
The increasing adoption of digital format of manga is creating lucrative growth prospects for the market. Several major publishing companies are introducing their works on the reading apps and trying to enhance the applications with advanced features. In November 2023, Manga Production signed an agreement with Japanese production company Production I.G., to license their anime series Great Pretender Razbliuto. The partnership will grant Manga Production the full rights for distribution, licensing, and marketing of the new season in the Middle East and North Africa region.
The online fan communities and growing consumer interest in anime are significantly driving the market growth. Streaming platforms, such as Netflix, Crunchyroll, and Funimation are impelling viewer’s interest in anime, leading to increased demand for manga as the audience seeks the original content. For instance, in January 2024, Netflix announced to launch of some big anime titles in the subsequent months, such as The Seven Deadly Sins: Four Knights of the Apocalypse, Delicious in Dungeon, and Maboroshi.