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Sometimes ‘sales’ are kind of a joke.
Sales like this are kind of ridiculous. They know a lot of people scroll through the app, see the red text, think ‘oh it’s on sale’ and click without actually looking at how much difference the sale makes.
I was cruising through today, kind of missing boxed mac and cheese but thinking “I’ve got pasta and processed cheese, I can make my own.” Then red text! Ooo, sale! Click…. But. I don’t really want or need it, and the sale only saves four cents! There’s another generic brand that’s the same quality but wasn’t on sale so I didn’t click on it, and that one is 1.05 regular price. 20 cents cheaper than the ‘sale’ price on this one.
But “Sale! Click!” is an ingrained reaction. Because it’s a sale, it feels like a good decision. Happy little brain chemicals tell us ‘good job! You are an expert hunter of groceries!’ and the marketing folks are fully aware of that and use that to their full advantage.
When I was a little kid, mom always had the calculator out when grocery shopping. How much is each piece in the package? What’s the price by weight or volume? Which is actually the better deal? These days a lot of grocery apps and store shelf tags have the price by unit/weight etc on them (often in teeny tiny text), so ostensibly they’re being open about the actual value of products. However if there’s a big eye catching sale sign or red text, the impulse to assume it’s a good deal will always kick in.
Anyway, **TLDR: Always do the math. A sale isn’t always the best deal.** 🙂
#finance
source
Sales like this are kind of ridiculous. They know a lot of people scroll through the app, see the red text, think ‘oh it’s on sale’ and click without actually looking at how much difference the sale makes.
I was cruising through today, kind of missing boxed mac and cheese but thinking “I’ve got pasta and processed cheese, I can make my own.” Then red text! Ooo, sale! Click…. But. I don’t really want or need it, and the sale only saves four cents! There’s another generic brand that’s the same quality but wasn’t on sale so I didn’t click on it, and that one is 1.05 regular price. 20 cents cheaper than the ‘sale’ price on this one.
But “Sale! Click!” is an ingrained reaction. Because it’s a sale, it feels like a good decision. Happy little brain chemicals tell us ‘good job! You are an expert hunter of groceries!’ and the marketing folks are fully aware of that and use that to their full advantage.
When I was a little kid, mom always had the calculator out when grocery shopping. How much is each piece in the package? What’s the price by weight or volume? Which is actually the better deal? These days a lot of grocery apps and store shelf tags have the price by unit/weight etc on them (often in teeny tiny text), so ostensibly they’re being open about the actual value of products. However if there’s a big eye catching sale sign or red text, the impulse to assume it’s a good deal will always kick in.
Anyway, **TLDR: Always do the math. A sale isn’t always the best deal.** 🙂
#finance
source
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