The email unsubscribe churn for eCommerce businesses is…
7 reactions
The email unsubscribe churn for eCommerce businesses is 338 per 100,000 users. (Netcore Cloud)
What does this mean? It means .338 of the subscribers on a healthy list will unsubscribe. It means Retention.
A well cared for list, one where you respect your subscriber, is VERY healthy. Prospects, customers, subscribers are retained over time. They want to be there.
All of us have Unsubscribe buttons, links and/or directions in every email we send. Still only 1 in 300 subscribers statistacally unsubscribes.
That is my experience NOW. I have been growing my list for 10 years and it is only getting better.
When I first started I had much higher "churn". Through testing and observation I found out on which of my emails people were leaving. First thing I did was delete that email. Second thing I did was never write an email like that to my subscribers again.
It was the 4th email in a series and it was Sell Sell Sell.... No Value, no interest in the subscriber, all about what I was selling. Stopped that for sure.
https://www.servethailand.com/TWBlog/CustomerRetention.html
#trafficwave #emailchurn #retention #email #geomc57
What does this mean? It means .338 of the subscribers on a healthy list will unsubscribe. It means Retention.
A well cared for list, one where you respect your subscriber, is VERY healthy. Prospects, customers, subscribers are retained over time. They want to be there.
All of us have Unsubscribe buttons, links and/or directions in every email we send. Still only 1 in 300 subscribers statistacally unsubscribes.
That is my experience NOW. I have been growing my list for 10 years and it is only getting better.
When I first started I had much higher "churn". Through testing and observation I found out on which of my emails people were leaving. First thing I did was delete that email. Second thing I did was never write an email like that to my subscribers again.
It was the 4th email in a series and it was Sell Sell Sell.... No Value, no interest in the subscriber, all about what I was selling. Stopped that for sure.
https://www.servethailand.com/TWBlog/CustomerRetention.html
#trafficwave #emailchurn #retention #email #geomc57
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comments
Email marketing is a sure better way of marketing your business to your own list.
1
I think that your list is your "foot traffic" and with out connection you will make a couple sales but never develop a faithful, loyal clientele
Email marketing is a sure better way of marketing your business to your own list.
1
Email marketing is a sure better way of marketing your business to your own list.
1