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Phase I and II didn’t connect the way people remember them connecting.

Iron Man (1/2), Incredible Hulk, Thor and Captain America all had vastly different tones and could have easily fit in different universes, aside from their post credit scenes. People complained Iron Man 2 was too much set up, and it wasn’t until Avengers that these films connected. Additionally, in phase II I would argue that it was only The Winter Soldier and Age of Ultron that expanded on any connected story beats. People shat on The Dark World and outside of the aether infinity stone it didn’t fit within the grand story until Endgame.

I say all this, because with Phase IV it seems like people are really upset these movies didn’t connect the way Phase III did, but Phase III was the culmination of all that stood before it. Phase IV is essentially doing the work that the first two phases did.

Thank you for attending my Ted Talk.
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