Avalanche ($AVAX) to Onboard 50 Million Users Through New Partnership
The Avalanche ($AVAX) network is set to onboard up to 50 million new users into the cryptocurrency space through its recent partnership with Loco, a leading esports and live-streaming platform that’s building a suite of Web3 products through it.
According to Avalanche’s recent announcement, Loco has recently raised $42 million in the “largest Series A round in Indian and Southeast Asia gaming history,” and has built an “arsenal of preferred partners” that include industry heavyweights such as Activision Blizzard, Riot Games, and PUBG.
Per the firm, 85% of leading gaming creators are on Loco, as the platform has seen a 900% growth in daily active users over the past 12 months.
The platform is now set to allow its content creators to engage with fans while streaming games. Specifically, it’s targeting the collectibles and fantasy sports markets, with the latter being a growing industry that generated over $22.7 billion last year.
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