The top metaverse-based fashion events of 2022, and if they are returning next year
This year saw an overabundance of digital and metaverse-based events designed to both inform on and accelerate the adoption of digitalisation in the fashion industry and beyond.
While some took to already established virtual world platforms, others developed their own world to display exhibits, digital designs or presentations that also came in the form of panel discussions. FashionUnited has compiled a list of the top fashion events that took place this year, with information on everything you need to know about them and what possibilities there are to look out for next year.
Feb & Sept: Digital Fashion Week NYC
Digital Fashion Week NYC 2022. Image: Digital Fashion Week
B2B event Digital Fashion Week NYC took place both in February and September this year, continuing on its mission to become a digital complement to ongoing fashion weeks. For the most recent iteration, its format mirrored that of a trade event, with an exhibition floor that led out to a screening room, where longer panel discussions, films and informative talks took place. A series of fashion animations by designers around the world kicked off the event, followed by a number of speaker presentations, networking events and a fashion show, each of which contributed to the company’s attempt to form a 360 view of the industry.
Since its inception in February 2021, the group behind the event has seen tremendous growth, its founder and director Clare Tattersall said, with key brands “lining up” to talk to the independent designers that have worked with the team.
“We are creating possibilities and conversations about the entire digitalisation of fashion,” she added. “Our idea is to create immersive experiences where you can really experience fashion. I think the fashion buying public want something new. They want to be engaged in different, meaningful ways. We want to provide all these different methods of interacting with fashion for the betterment of the fashion industry.”
Tattersall’s emphasis on independent designers stems from her belief that these creators have a key place in the future of fashion, with the event itself designed to further drive the upheaval of traditional hierarchies. Each element of the event further accentuated the need to democratise digital fashion and the industry around it, allowing, for example, anyone who was interested in speaking to apply for slots in the schedule, resulting in a broad mix of participants.
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