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The Panagbenga Festival, held every February in Baguio City, Philippines, is a month-long celebration honoring the city's flowers and cultural heritage. Initiated in 1996 to boost tourism post-1990 Luzon earthquake, the festival features the Grand Float Parade with flower-adorned floats, the Street Dancing Parade with vibrant performances, and the Market Encounter trade fair. Session Road in Bloom transforms the main street into a festive pedestrian zone, while floral and landscaping competitions and cultural shows enrich the event. The festival promotes local culture, significantly boosts the economy, and incorporates modern elements like social media to remain relevant.
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