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Didn’t know this wasn’t common knowledge so I wanted to shared my google analytics trick to reduce its impact on my load times.

I do it by reducing the amount of data streams it’s monitoring which are irrelevant to my website.

If you already set up the analytics:

- open the property to view the analytics like normal, then at the bottom left click on the grey cog for settings and open your admin settings

- then under "Data collection and modification" click on "Data Streams"

- click on the stream for your client

- Under "enhanced measurement" you see the little pill tags for everything youre measuring. To the right is a grey cog for settings. Click on your stream settings. A sidebar will pop up. These are all the streams you are collecting data from. You dont actually need them all.

- Toggle off the outbound clicks, site search, video engagement, and file downloads. You dont need to collect that data since you dont have that data. Then hit save.


Google analytics will now not take as much resourses to load because its loading like 50% less scripts to monitor things you dont have on your site. Place your analytics tag at the bototm of your page right above the closing body tag.


Enjoy your new page speed gains!
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