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Why did Microsoft end 'This is an Xbox' marketing…

Why did Microsoft end 'This is an Xbox' marketing? Microsoft responds — "It didn't feel like Xbox."

For those that do not want to read the full article, here is the important part.

"*Asha retired 'This is an Xbox' because it didn't feel like Xbox,"* a Microsoft spokesperson explained. *"She is personally leading a reset of how we show up as a brand."*
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