Sony’s mindset behind selling the Death Stranding IP back to Hideo Kojima
The decision by Sony to sell the rights of Death Stranding back to Kojima Production surprised quite a few people especially since Sony has previously talked about how they need more IP.
Obviously the only people who know why this decision was made are Kojima and Sony higher ups but perhaps i might be able to explain part of the reasoning behind this decision.
The main driving force behind this decision in my opinion is to continue the good working relationship between Sony and Kojima Productions, evidently Kojima desired to own the Death Stranding IP and Sony’s willingness to sell back the rights tells us about their continued desire to work with Kojima well into the future.
Someone like Kojima could walk into any Game Publisher and get his game greenlit and this is one of the biggest reasons why Sony wants to keep relations positive, Death Stranding was a big success and Death Stranding 2 and Physint will most likely also be big successes in their own rights.
A good comparison would be Sony Pictures relationship with Quentin Tarantino.
Back in 2017 Quentin Tarantino was searching for a new movie studio to make his next film with and ended up working with Sony Pictures / Columbia Pictures for his next movie Once Upon a Time in Hollywood, this deal included a provision that the full ownership of the underlying copyright will revert back to Tarantino after 30 years.
>A studio was never officially announced, but two sources close to the now-scuttled project tell The Hollywood Reporter that Sony Pictures was firmly on board after ushering 2019’s Once Upon a Time to blockbuster status. > >Tarantino felt like he found a new compatriot in Sony studio chief Tom Rothman after having made nearly all his previous films with Harvey Weinstein. Sources say the mood on the Sony lot isn’t one of disappointment, however. > >Tarantino and Sony still have every intention of partnering on whichever project the filmmaker makes instead.
At the end of the day Death Stranding 2 and Physint are still going to be published by Sony and we can definitely expect Sony to support whatever Kojima is cooking up next after Physint. #games source