Creating blog posts is a great way to attract the most targeted prospects available. The people that click through to read your post are the most likely people to be interested in your offer.
They may just be curious. They may be ready to buy. But most likely they are just looking for more information.
This is why you want to turn your blog post in to a capture page.
There are two ways I "capture people" who visit my blog.
First I add a bit of subscription form code to my site. I offer interested readers a chance to learn more. They give me their names and email.
Second, If a person registers on my blog their name and email is automatically added to my list.