Why are the OEMs not making factory 4x4 vans? It seems…
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Why are the OEMs not making factory 4x4 vans? It seems like they're leaving money on the table.
People pay out the nose for companies like Quigley et al to retrofit stock vans with 4WD and off-road equipment. I understand that the overlanding segment is a much smaller part of the overall van market than business buyers, but even so it seems like there's money to be made here.
Maybe the moment has passed (I saw a lot more "vanlife" content online during and immediately after the pandemic than I do today). But it seems like tacking on a 4WD system, an e-locker, and a set of A/T tires, calling it "the advanced off-road package," and selling it for a $15,000 markup would be a no-brainer for Detroit.
What am I missing?
#lifestyle
People pay out the nose for companies like Quigley et al to retrofit stock vans with 4WD and off-road equipment. I understand that the overlanding segment is a much smaller part of the overall van market than business buyers, but even so it seems like there's money to be made here.
Maybe the moment has passed (I saw a lot more "vanlife" content online during and immediately after the pandemic than I do today). But it seems like tacking on a 4WD system, an e-locker, and a set of A/T tires, calling it "the advanced off-road package," and selling it for a $15,000 markup would be a no-brainer for Detroit.
What am I missing?
#lifestyle
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