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M&M stands for Mars and Murrie.
Forrest Mars (son of the Mars Company founder) first spotted the British confection Smarties during the Spanish Civil War and noticed the candy shell prevented the chocolate from melting . He teamed up with Bruce Murrie (son of Hershey Chocolate's president) and the company later trademarked the "Melts in Your Mouth, Not in Your Hand" slogan.
Forrest Mars (son of the Mars Company founder) first spotted the British confection Smarties during the Spanish Civil War and noticed the candy shell prevented the chocolate from melting . He teamed up with Bruce Murrie (son of Hershey Chocolate's president) and the company later trademarked the "Melts in Your Mouth, Not in Your Hand" slogan.
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