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How far in advance do you reach out before a conference…

How far in advance do you reach out before a conference?

I’m going to MWC in a few weeks and I’m trying to not repeat last year. Last year I basically just showed up and tried to network and it was a complete failure.


This time I want to actually line up a few meetings before I go but I don’t know what the normal timing is or what helps people prep beforehand.


Like do you reach out a month before? 2 weeks? A few days?


I can't afford to go unprepared a second time, put me on game pls.
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