Meta Examines the Role of AR, the Metaverse, VR in the Future of Work 68% of employees responding to its survey believe organizations that create true presence virtually will be able to create a sense of belonging in an increasingly hybrid world of work Do augmented reality, the metaverse and virtual reality have a place in the future of work? A survey by Meta of 2,000 employees and 400 business leaders across the U.K. and U.S. indicates that the answer is a resounding yes. Meta wrote in the introduction to its report, which was released Monday, “After three tumultuous years, businesses have learned invaluable lessons about how to operate and what their employees expect from them in a vastly different working world. From the new working models their people want to adopt, to the technologies and processes that’ll enable them to create engaged and productive teams, there’s no going back from the changes of the past few years. And from this new platform, businesses once again look to the future and the ways in which work will continue to evolve—either through employee demand or technological innovation. The company presented four predictions, with insights from MetaWorks vice president Ryan Cairns, Meta vp of people experience Brynn Harrington, Meta vp of business development Ash Jhaveri and Meta Reality Labs vp of sales Christine Trodella. With one-third of the workforce remote, businesses must redefine their understanding of what community and inclusion means. “We expect the meaning of community to evolve for organizations, as remote and hybrid working becomes ubiquitous,” Harrington said. “Over time, this will push companies to look to more creative and innovative methods of engaging their increasingly distributed, hybrid teams in order to provide them with the immersive and inclusive experiences they expect.” Meta found that just 19% of employees responding to its survey believe video helps them feel more present in meetings, and just 15% feel that it leads to greater collaboration with colleagues. Among employee respondents, 69% would like meetings to be more immersive and engaging, while 66% think the metaverse will help replicate the sense of togetherness that comes from being in the office and 68% believe organizations that create true presence virtually will be able to create a sense of belonging in an increasingly hybrid world of work. Article: <a rel="noreferrer nofollow noopener" href="https://www.adweek.com/media/meta-examines-the-role-of-ar-the-metaverse-vr-in-the-future-of-work/" target="_blank">https://www.adweek.com/media/meta-examines-the-role-of-ar-the-metaverse-vr-in-the-future-of-work/</a>