Trafficwave is an Email Marketing Platform. This means you build a Campaign, a series of emails sent to your subscribers over a specified period of time, at specific intervals. You set it up and then automation takes over.
Campaigns are effective because your subscriber is getting to know you, and your product or services, Branding. And through segmentation you are learning the preferences and desires of your subscriber. The average unsubscribe rate in the past year was only 0.1% (Campaign Monitor). In other words people stay on your list. This makes email campaigns essential to the success of your business.
Email marketing campaigns that are most effective include the strategies of segmentation (78%), message personalization (72%), and email automation (71%) (HubSpot) Trafficwave has all these and more.
Why should you build an email marketing strategy? Because 87% of brands said that email marketing contributes to their business’ success (HubSpot). I know it is my primary source of success.
Are You an Affiliate Marketer? Are You Using Email Marketing? 83.7% of the top 1,000 online retailers use email to connect with their shoppers. (Digital Commerce 360).