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9 Best Ad Networks for Publishers in 2026
Not every ad network is built for the same website. A blog with a few thousand monthly visitors gets more from Google AdSense or Monetag, where there’s no traffic threshold to clear. A site pulling in over 100,000 visitors a month opens the door to managed platforms like Setupad, built specifically for that scale.
Somewhere in between, publishers usually run two networks side by side – one for guaranteed fill, one for higher-paying formats like push notifications or interstitials. Below, we compare 10 of the best ad networks for publishers by the same four criteria: minimum payout, payout frequency, ad formats and traffic requirement — so you can see which fits your site before you sign up for any of them.
NetworkMinimum payoutPayout frequencyAd formatsTraffic requirementGoogle AdSense$100Monthly (21st–26th)Display, In-feed native, In-article native, Matched ContentNo fixed minimum (program policies apply)Monetag$5WeeklyPopunder, Push Notifications, In-Page Push, Vignette Banner, SmartLinkNo thresholdAdsterra$5 (Paxum/WebMoney)NET-15 (twice a month)Popunder, Native Banner, Banner, Social Bar, SmartLink, Video pre-rollNoneAdcash$5 (PayPal)Weekly / biweekly / monthly (publisher’s choice)In-Page Push, Pop-Under, Interstitial, Native, Display, VideoNoneHilltopAds$20 (except Bitcoin $50, wire $1,000)Weekly (Tuesdays, NET-7)Popunder, In-Page Push, Banner, Video (VAST/VPAID)NoneClickaduFrom $50Weekly / biweekly / monthly (NET-7)Popunder, Banner, In-Page Push, Video Pre-Roll, SKIMNoneRichAds$10 (e-wallets)Biweekly (NET-15)Push (incl. in-page, iOS calendar), Pops, Direct Click, Native, Display, Telegram adsNoneEvadav$25Weekly (Tuesdays)Native, In-Page, Push Notifications, PopunderNoneSetupad€100 (~$105)Monthly (first payment after 60 days)Header bidding across 15+ SSPs (display/video)~100,000 monthly visitors
Disclosure: this guide is published by Monetag, an ad network for publishers. Monetag is included in the list below. We compare every network by the same four criteria — minimum payout, payout frequency, ad formats and traffic requirements — and state what each competitor does well. All figures about other networks come from their public pages, linked in each section
How We Compared These Ad Networks
We evaluated all these networks against the same four criteria, since these are what actually affect a publisher’s day-to-day experience running a site. Minimum payout matters because it determines how long you wait before seeing your first payment — a $100 threshold takes far longer to clear than a $5 one if your site is just starting out. Payout frequency affects how quickly funds reach you: weekly payouts arrive faster than a monthly or NET-30 cycle, which matters more the smaller your operation. Ad formats determine which parts of your site can carry ads without hurting the reading experience, and how many formats you can combine to raise fill rate. Traffic requirement is the gatekeeper: some networks, like Setupad, only work with established, higher-volume sites, while most on this list accept any traffic level from day one.
Disclosure: Who Wrote This Guide
This guide is published by Monetag, an ad network for publishers. Monetag is included in the list below. We compare every network by the same four criteria – minimum payout, payout frequency, ad formats, and traffic requirements – and state what each competitor does well. All figures about other networks come from their public pages, linked in each section.
Top ad networks to buy traffic from
The list below isn’t a ranking – networks are grouped by the type of publisher they suit best, from brand-new blogs to sites with six-figure monthly traffic. We don’t award scores or ‘editor’s picks’; compare the criteria in the table above and pick based on your own numbers. We are all aware that Facebook and Google Ads represent the two most popular platforms for paid advertising, and therefore for gaining more traffic on your website. You can find a lot of information on these sources on the Internet.
Google AdSense
Google AdSense is the default starting point for most new publishers, largely because there’s no minimum traffic requirement — a site can apply as soon as it has original content and meets Google’s program policies.
On the numbers : minimum payout is $100, paid monthly between the 21st and 26th, via bank transfer, wire transfer, or PayPal Hyperwallet depending on your country. Ad formats include Display ads, In-feed native ads, In-article native ads, and Matched Content (available once a site meets Google’s separate eligibility criteria for traffic and page count).
Strength : AdSense has the largest advertiser pool of any network on this list, which keeps fill rates high across almost any content category and geography, including sites with modest traffic.
Limitation : the $100 payout threshold is the highest on this list among networks with no traffic minimum, so a small site earning a few dollars a month can wait several months for its first payout — worth pairing with a lower-threshold network like Monetag or PropellerAds if cash flow matters early on.
However, there are other places called ad networks you can reach out to in order to get paid traffic. There’s actually a huge number of them. To help you in your work, we have selected the very best and the most reliable among them all.
However, Onclick traffic has proven to be a good option for promoting content on media platforms, like YouTube.
Monetag
Monetag is built for publishers who don’t want to wait to get paid or grow into eligibility first – smaller sites are accepted alongside larger ones from day one.
On the numbers: minimum payout is $5, with weekly payouts and a choice of Payoneer, PayPal, Skrill, WebMoney, or wire transfer. Ad formats cover Popunder , Push Notifications , In-Page Push, Vignette Banner, SmartLink — enough variety to combine formats rather than relying on one.
One detail worth knowing if you’re already running Google AdSense: Push Notifications work alongside AdSense , so adding Monetag doesn’t mean replacing what you have.
On the anti-fraud side, Monetag runs 24/7 fraud monitoring and includes MultiTag (automatically selecting the best-performing format per visitor) and Anti-AdBlock, which the company reports can lift yield by up to 53%.
Monetag also supports app monetization for publishers running APK or mobile app traffic. For a sense of real-world results, one APK publisher earned $29K+ over three months (12 Jan–20 Apr 2026) running popunder ads, at an average CPM of $16.46 across roughly 1.8M impressions, all from Google Search traffic — full breakdown in the case study linked below.
Adsterra
Adsterra suits publishers running content categories that stricter networks reject outright — entertainment, gaming, downloads, and other non-mainstream traffic all qualify, with no strict traffic minimum to join.
On the numbers : minimum payout is $5 for WebMoney or Paxum ($25 PayPal, $1,000 wire transfer), paid on a NET-15 schedule (roughly biweekly, weekly for some publishers). Ad formats include Popunder, Banner, Native Banner, Social Bar (covering In-Page Push and Interstitial), and SmartLink. Adsterra also runs Anti-AdBlock protection and a multi-layer fraud detection system, plus a referral program that pays 5% of a referred publisher’s earnings for life.
Strength: the combination of a $5 entry threshold and a wide range of accepted content types makes Adsterra accessible to publishers that networks like AdSense would turn away.
Limitation: the faster weekly payout option is only available to some publishers rather than being the default — new accounts should expect the standard NET-15 cycle, and CPM on Tier 3 traffic runs noticeably lower than on Tier 1.
Adcash
Adcash suits publishers who want control over payout timing — it’s one of the few networks here that lets you choose your own schedule rather than being locked into one.
On the numbers : minimum payout is $5 for PayPal or Blockchain ($100 for bank transfer), with weekly, biweekly, or monthly payout options (NET+1 to NET+30, depending on the terms you select). Ad formats include In-Page Push, Pop-Under, Interstitial, Native Ads, Display Ads, and Video.
Strength : Adcash has no minimum traffic requirement and runs both a self-serve dashboard and a managed option, giving smaller publishers the same format access as larger ones without switching platforms later.
Limitation : faster payout terms come at a cost — publishers who pick NET+15 over the NET+30 default have a percentage of that payment retained, so the flexibility isn’t entirely free.
HilltopAds
HilltopAds fits publishers who want a fast weekly payout without a high minimum balance to clear first.
On the numbers : minimum payout is $20 for most payment methods ($50 Bitcoin, $1,000 wire transfer), paid weekly every Tuesday on a NET-7 schedule, via PayPal, Bitcoin, Wire Transfer, WebMoney, Capitalist, USDT, Wise, or Paxum. Ad formats include Popunder, In-Page Push, Banner, and Video (VAST/VPAID).
Strength : HilltopAds has no minimum traffic requirement and charges no transaction fees on withdrawals, so a small site keeps the full payout rather than losing a percentage to processing. It also works across more than 250 countries, useful for traffic that doesn’t skew heavily Tier 1.
Limitation : the format lineup is narrower than some competitors on this list — there’s no native ad or SmartLink option, so publishers wanting that format need to pair HilltopAds with a second network.
Clickadu
Clickadu suits publishers who prioritize payout flexibility over the lowest possible threshold — it’s one of the few networks here that lets you pick weekly, biweekly, or monthly on your own terms.
On the numbers : minimum payout starts from $50 (varies by payment method, with wire transfer at $1,000), on a NET-7 schedule if paid weekly, via PayPal, Paxum, WebMoney, or wire transfer. Ad formats include Popunder, Banner, In-Page Push, Video Pre-Roll, and SKIM. It works with both mainstream and non-mainstream traffic across 240+ countries.
Strength : Clickadu’s SKIM format gives publishers control over exactly how much of their traffic volume gets sold, which is unusual among the pop- and push-focused networks on this list.
Limitation : the $50 minimum payout is higher than most of the low-barrier networks here, so it takes longer for a small or new site to see its first payment compared with $5–$20 threshold networks like Monetag or HilltopAds.
RichAds
RichAds fits publishers already running push, popunder, or Telegram Mini App traffic who want a low payout threshold without a long moderation process.
On the numbers : minimum payout is $10 for e-wallets ($500 for wire transfer), paid every two weeks on a NET-15 schedule, via PayPal, Capitalist, Payoneer, or wire transfer. Ad formats include Push (including in-page and iOS calendar), Pops, Direct Click, Native, Display, and Telegram Mini App ads.
Strength : RichAds has no moderation step and no minimum required traffic volume, so a publisher can sign up and start sending traffic the same day; Telegram Mini App owners also get a dedicated ad format most networks on this list don’t offer.
Limitation : RichAds’ publisher-facing documentation leans toward performance-marketing verticals rather than general content sites, so a lifestyle or news blog may find less network-specific guidance than with AdSense.
Evadav
Evadav suits publishers monetizing push subscriptions specifically — its revenue share model keeps paying out from a subscriber base long after the original visit.
On the numbers : minimum payout is $25, paid automatically every week (Tuesdays, with daily payouts negotiable for top partners), via PayPal, Paxum, Skrill, ePayments, WebMoney, Payoneer, or wire transfer. Ad formats include Native, In-Page, Push Notifications, and Popunder. It accepts traffic from any country, browser, OS, and device, including non-English sites.
Strength : Evadav’s Revenue Share model pays 70% of ongoing subscription revenue for as long as a push subscriber stays subscribed — one of the more durable earning models on this list, rather than a one-time-per-visit payout.
Limitation : Evadav leans heavily on push and native formats specifically — publishers looking for display banners, video, or SmartLink will need a second network to cover those formats.
Setupad
Setupad is the one network on this list built for a different segment entirely — publishers with established, higher-volume traffic rather than sites just starting out.
On the numbers : minimum payout is €100 (~$105), paid monthly, with the first payment issued 60 days after your first full month, via bank transfer, PayPal, Payoneer, Wise, Revolut, or Paysera. Instead of a fixed ad format list, Setupad runs header bidding across 15+ demand partners including Google, competing multiple buyers for the same ad slot in real time.
Traffic requirement : Setupad generally requires around 100,000 monthly visitors to sign up, with a preference for Tier 1 audiences (US, UK, Canada, Australia).
Strength : because Setupad auctions each impression across many buyers simultaneously rather than routing to one network, publishers who qualify typically see a meaningful CPM lift over running AdSense alone.
Limitation : the 100,000-visitor bar and 60-day first payment make Setupad unsuitable for smaller or newer sites — those publishers are better served by any of the nine no-minimum networks earlier on this list.
How to Choose an Ad Network for Your Site
If you’re just starting out, see our full guide on how to monetize a website before picking a network.
The right network depends less on reputation and more on three things: how much traffic you send, where that traffic comes from, and what kind of site you run.
Traffic volume is the first filter. Under 100,000 monthly visitors, most managed platforms like Setupad won’t accept you yet — Google AdSense, Monetag, Adsterra, Adcash, HilltopAds, Clickadu, RichAds, and Evadav all work with smaller sites, several with no traffic floor at all. Once you cross six figures, managed header bidding becomes worth the switch.
Audience geography changes which formats pay. Tier 1 traffic (US, UK, Canada, Australia) tends to earn more through display and native formats, while push notifications, popunder and in-page push monetize Tier 2/3 traffic — and mixed-content sites — more consistently.
Site type matters too. A blog with long articles fits in-article or in-feed native ads without hurting the reading experience. A download or app-referral site tends to earn more from popunder and push formats, which don’t depend on content layout.
Many publishers don’t pick one network — they run two side by side: a display-focused network like AdSense for baseline fill, plus a push or popunder network like Monetag layered on top for formats AdSense doesn’t offer. Running two networks together is common practice, as long as ad tags don’t overlap on the same placement.
Ad Formats That Affect Your Revenue
Different formats work best in different places on your site, and mixing more than one is common practice among publishers on this list.
Popunder opens a new tab or window behind the current page, showing an ad without interrupting the visitor’s reading — used by Monetag, Adsterra, Adcash, HilltopAds, Clickadu, and Evadav, it’s typically the highest-CPM format for mixed-content and download sites.
Push notifications reach subscribed visitors even after they’ve left your site, and work alongside AdSense rather than replacing it – Monetag, RichAds, and Evadav all offer this format.
In-Page Push looks like a push notification, but it’s just an ad inside your page. Nothing to subscribe to, no permission pop-up – it works on every browser, iOS included. You get paid for impressions. If you have EU traffic, your usual consent rules still apply.
Interstitial ads take over the full screen between page loads or transitions, and generally carry a higher CPM than banner formats because they’re harder to miss — though overusing them can hurt time-on-site.
SmartLink automatically routes each visitor to the highest-paying offer available for their GEO and device, which suits publishers who’d rather not manage individual ad placements.
Vignette banner is Monetag’s full-screen format that appears between content sections, combining the visibility of an interstitial with a less intrusive close option.
What to Check Before You Sign Up
Before adding any network’s tag to your site, run through six things:
Minimum payout — how much you need to earn before you can withdraw at all.
Withdrawal methods — whether the network supports a payment option you can actually use in your country.
Payout frequency — weekly, biweekly, or monthly; this affects your cash flow more than the CPM does.
Traffic threshold — some networks, like Setupad, only accept sites above a set volume; most of the others on this list don’t.
Traffic quality policy — what counts as acceptable traffic, and what gets an account suspended.
Support — whether you get a dedicated manager or a ticket queue, which matters most when a payment doesn’t arrive on time.
On that last point: stay away from any traffic source promising autosurf, autoclick, and other types of “automated traffic,” traffic generators, natural-looking traffic, traffic exchange, or paid-to-click traffic. Any trusted ad network — including every one listed above– will suspend an account over traffic like this. For more on where we stand on fraudulent activity, check out our Terms and Conditions.
Ad Formats That Affect Your Revenue
Six formats show up across most of the networks on this list, and each earns differently depending on your traffic.
Popunder opens a new browser tab or window behind the active one — it doesn’t touch your page layout, works on virtually any site, and typically pays a high CPM, though it should route through a pre-lander rather than straight to your homepage.
Push notifications are opt-in browser alerts that keep paying after the visit ends, since a subscriber can be shown ads long after they’ve left your site — one of the few formats with real value per user over time.
In-page push mimics the look of a push notification but renders directly on the page, so it works on mobile and doesn’t require the subscription step — a practical fallback where browser push isn’t available.
Interstitial ads are full-screen ads that appear between page loads or content transitions, best used sparingly since overuse increases bounce rate.
SmartLink redirects a click to the single highest-paying offer for that visitor’s geo and device automatically, which suits publishers who don’t want to manage individual ad creatives.
Vignette banner is a full-screen ad that appears briefly at natural navigation points, like a page transition, and is built to interrupt less than a standard interstitial.
FAQ
What is an ad network for publishers?
An ad network for publishers is a platform that connects website owners with advertisers, letting sites display ads and earn revenue per impression, click, or conversion. It handles ad serving, targeting, and payments, so publishers don’t need to sell ad space directly to individual advertisers themselves.
Which ad network pays the most?
There’s no single highest-paying network — payouts depend on your traffic’s GEO, niche, and ad format, and CPMs shift constantly across all ten networks. Google AdSense generally leads for Tier-1 display and native traffic, while push and popunder networks like Monetag often earn more on Tier 2/3 or mixed-content traffic.
Can I use two ad networks on one site?
Yes, running two networks side by side is common practice, as long as their ad tags don’t overlap on the same placement. A typical pairing is a display network like AdSense for baseline fill, plus a push or popunder network like Monetag layered on top for formats AdSense doesn’t offer.
What is the minimum traffic to join an ad network?
Most networks on this list have no minimum traffic requirement — Google AdSense, Monetag, Adsterra, PropellerAds, Adcash, HilltopAds, Clickadu, RichAds, and Evadav all accept publishers from day one. Setupad is the exception, generally requiring around 100,000 monthly visitors before you can sign up.
How often do ad networks pay publishers?
It varies by network: Monetag, HilltopAds, Clickadu, and Evadav pay weekly, Adsterra and RichAds pay on a NET-15 (biweekly) schedule, and Google AdSense and Setupad pay monthly. Adcash lets you choose your own frequency — weekly, biweekly, or monthly.
Final thoughts
We picked and presented only the networks that work with native ads because these formats are suitable for website promotion. Thus, we encourage you to buy such traffic.
On another note, we hope we managed to answer some of your questions and concerns on whether or not to invest in paid traffic and how to do so.
Basically, when purchasing traffic you are turning from a publisher into an advertiser who is launching an ad campaign with the intent of promoting your own product or brand.
Keep that in mind when browsing and searching for additional information on these or some other networks. But once again, be aware that scams and traps are hidden all over the Internet. We don’t want you to become a victim of a bot and fraudulent traffic and see all of your hard work evaporate with your site being banned.
So stay smart, choose who to trust, and don’t rush with these decisions. So stay smart, choose who to trust, and don’t rush with these decisions. We’ll be here when you’re ready to start monetizing your traffic.
Not every ad network is built for the same website. A blog with a few thousand monthly visitors gets more from Google AdSense or Monetag, where there’s no traffic threshold to clear. A site pulling in over 100,000 visitors a month opens the door to managed platforms like Setupad, built specifically for that scale.
Somewhere in between, publishers usually run two networks side by side – one for guaranteed fill, one for higher-paying formats like push notifications or interstitials. Below, we compare 10 of the best ad networks for publishers by the same four criteria: minimum payout, payout frequency, ad formats and traffic requirement — so you can see which fits your site before you sign up for any of them.
NetworkMinimum payoutPayout frequencyAd formatsTraffic requirementGoogle AdSense$100Monthly (21st–26th)Display, In-feed native, In-article native, Matched ContentNo fixed minimum (program policies apply)Monetag$5WeeklyPopunder, Push Notifications, In-Page Push, Vignette Banner, SmartLinkNo thresholdAdsterra$5 (Paxum/WebMoney)NET-15 (twice a month)Popunder, Native Banner, Banner, Social Bar, SmartLink, Video pre-rollNoneAdcash$5 (PayPal)Weekly / biweekly / monthly (publisher’s choice)In-Page Push, Pop-Under, Interstitial, Native, Display, VideoNoneHilltopAds$20 (except Bitcoin $50, wire $1,000)Weekly (Tuesdays, NET-7)Popunder, In-Page Push, Banner, Video (VAST/VPAID)NoneClickaduFrom $50Weekly / biweekly / monthly (NET-7)Popunder, Banner, In-Page Push, Video Pre-Roll, SKIMNoneRichAds$10 (e-wallets)Biweekly (NET-15)Push (incl. in-page, iOS calendar), Pops, Direct Click, Native, Display, Telegram adsNoneEvadav$25Weekly (Tuesdays)Native, In-Page, Push Notifications, PopunderNoneSetupad€100 (~$105)Monthly (first payment after 60 days)Header bidding across 15+ SSPs (display/video)~100,000 monthly visitors
Disclosure: this guide is published by Monetag, an ad network for publishers. Monetag is included in the list below. We compare every network by the same four criteria — minimum payout, payout frequency, ad formats and traffic requirements — and state what each competitor does well. All figures about other networks come from their public pages, linked in each section
How We Compared These Ad Networks
We evaluated all these networks against the same four criteria, since these are what actually affect a publisher’s day-to-day experience running a site. Minimum payout matters because it determines how long you wait before seeing your first payment — a $100 threshold takes far longer to clear than a $5 one if your site is just starting out. Payout frequency affects how quickly funds reach you: weekly payouts arrive faster than a monthly or NET-30 cycle, which matters more the smaller your operation. Ad formats determine which parts of your site can carry ads without hurting the reading experience, and how many formats you can combine to raise fill rate. Traffic requirement is the gatekeeper: some networks, like Setupad, only work with established, higher-volume sites, while most on this list accept any traffic level from day one.
Disclosure: Who Wrote This Guide
This guide is published by Monetag, an ad network for publishers. Monetag is included in the list below. We compare every network by the same four criteria – minimum payout, payout frequency, ad formats, and traffic requirements – and state what each competitor does well. All figures about other networks come from their public pages, linked in each section.
Top ad networks to buy traffic from
The list below isn’t a ranking – networks are grouped by the type of publisher they suit best, from brand-new blogs to sites with six-figure monthly traffic. We don’t award scores or ‘editor’s picks’; compare the criteria in the table above and pick based on your own numbers. We are all aware that Facebook and Google Ads represent the two most popular platforms for paid advertising, and therefore for gaining more traffic on your website. You can find a lot of information on these sources on the Internet.
Google AdSense
Google AdSense is the default starting point for most new publishers, largely because there’s no minimum traffic requirement — a site can apply as soon as it has original content and meets Google’s program policies.
On the numbers : minimum payout is $100, paid monthly between the 21st and 26th, via bank transfer, wire transfer, or PayPal Hyperwallet depending on your country. Ad formats include Display ads, In-feed native ads, In-article native ads, and Matched Content (available once a site meets Google’s separate eligibility criteria for traffic and page count).
Strength : AdSense has the largest advertiser pool of any network on this list, which keeps fill rates high across almost any content category and geography, including sites with modest traffic.
Limitation : the $100 payout threshold is the highest on this list among networks with no traffic minimum, so a small site earning a few dollars a month can wait several months for its first payout — worth pairing with a lower-threshold network like Monetag or PropellerAds if cash flow matters early on.
However, there are other places called ad networks you can reach out to in order to get paid traffic. There’s actually a huge number of them. To help you in your work, we have selected the very best and the most reliable among them all.
However, Onclick traffic has proven to be a good option for promoting content on media platforms, like YouTube.
Monetag
Monetag is built for publishers who don’t want to wait to get paid or grow into eligibility first – smaller sites are accepted alongside larger ones from day one.
On the numbers: minimum payout is $5, with weekly payouts and a choice of Payoneer, PayPal, Skrill, WebMoney, or wire transfer. Ad formats cover Popunder , Push Notifications , In-Page Push, Vignette Banner, SmartLink — enough variety to combine formats rather than relying on one.
One detail worth knowing if you’re already running Google AdSense: Push Notifications work alongside AdSense , so adding Monetag doesn’t mean replacing what you have.
On the anti-fraud side, Monetag runs 24/7 fraud monitoring and includes MultiTag (automatically selecting the best-performing format per visitor) and Anti-AdBlock, which the company reports can lift yield by up to 53%.
Monetag also supports app monetization for publishers running APK or mobile app traffic. For a sense of real-world results, one APK publisher earned $29K+ over three months (12 Jan–20 Apr 2026) running popunder ads, at an average CPM of $16.46 across roughly 1.8M impressions, all from Google Search traffic — full breakdown in the case study linked below.
Adsterra
Adsterra suits publishers running content categories that stricter networks reject outright — entertainment, gaming, downloads, and other non-mainstream traffic all qualify, with no strict traffic minimum to join.
On the numbers : minimum payout is $5 for WebMoney or Paxum ($25 PayPal, $1,000 wire transfer), paid on a NET-15 schedule (roughly biweekly, weekly for some publishers). Ad formats include Popunder, Banner, Native Banner, Social Bar (covering In-Page Push and Interstitial), and SmartLink. Adsterra also runs Anti-AdBlock protection and a multi-layer fraud detection system, plus a referral program that pays 5% of a referred publisher’s earnings for life.
Strength: the combination of a $5 entry threshold and a wide range of accepted content types makes Adsterra accessible to publishers that networks like AdSense would turn away.
Limitation: the faster weekly payout option is only available to some publishers rather than being the default — new accounts should expect the standard NET-15 cycle, and CPM on Tier 3 traffic runs noticeably lower than on Tier 1.
Adcash
Adcash suits publishers who want control over payout timing — it’s one of the few networks here that lets you choose your own schedule rather than being locked into one.
On the numbers : minimum payout is $5 for PayPal or Blockchain ($100 for bank transfer), with weekly, biweekly, or monthly payout options (NET+1 to NET+30, depending on the terms you select). Ad formats include In-Page Push, Pop-Under, Interstitial, Native Ads, Display Ads, and Video.
Strength : Adcash has no minimum traffic requirement and runs both a self-serve dashboard and a managed option, giving smaller publishers the same format access as larger ones without switching platforms later.
Limitation : faster payout terms come at a cost — publishers who pick NET+15 over the NET+30 default have a percentage of that payment retained, so the flexibility isn’t entirely free.
HilltopAds
HilltopAds fits publishers who want a fast weekly payout without a high minimum balance to clear first.
On the numbers : minimum payout is $20 for most payment methods ($50 Bitcoin, $1,000 wire transfer), paid weekly every Tuesday on a NET-7 schedule, via PayPal, Bitcoin, Wire Transfer, WebMoney, Capitalist, USDT, Wise, or Paxum. Ad formats include Popunder, In-Page Push, Banner, and Video (VAST/VPAID).
Strength : HilltopAds has no minimum traffic requirement and charges no transaction fees on withdrawals, so a small site keeps the full payout rather than losing a percentage to processing. It also works across more than 250 countries, useful for traffic that doesn’t skew heavily Tier 1.
Limitation : the format lineup is narrower than some competitors on this list — there’s no native ad or SmartLink option, so publishers wanting that format need to pair HilltopAds with a second network.
Clickadu
Clickadu suits publishers who prioritize payout flexibility over the lowest possible threshold — it’s one of the few networks here that lets you pick weekly, biweekly, or monthly on your own terms.
On the numbers : minimum payout starts from $50 (varies by payment method, with wire transfer at $1,000), on a NET-7 schedule if paid weekly, via PayPal, Paxum, WebMoney, or wire transfer. Ad formats include Popunder, Banner, In-Page Push, Video Pre-Roll, and SKIM. It works with both mainstream and non-mainstream traffic across 240+ countries.
Strength : Clickadu’s SKIM format gives publishers control over exactly how much of their traffic volume gets sold, which is unusual among the pop- and push-focused networks on this list.
Limitation : the $50 minimum payout is higher than most of the low-barrier networks here, so it takes longer for a small or new site to see its first payment compared with $5–$20 threshold networks like Monetag or HilltopAds.
RichAds
RichAds fits publishers already running push, popunder, or Telegram Mini App traffic who want a low payout threshold without a long moderation process.
On the numbers : minimum payout is $10 for e-wallets ($500 for wire transfer), paid every two weeks on a NET-15 schedule, via PayPal, Capitalist, Payoneer, or wire transfer. Ad formats include Push (including in-page and iOS calendar), Pops, Direct Click, Native, Display, and Telegram Mini App ads.
Strength : RichAds has no moderation step and no minimum required traffic volume, so a publisher can sign up and start sending traffic the same day; Telegram Mini App owners also get a dedicated ad format most networks on this list don’t offer.
Limitation : RichAds’ publisher-facing documentation leans toward performance-marketing verticals rather than general content sites, so a lifestyle or news blog may find less network-specific guidance than with AdSense.
Evadav
Evadav suits publishers monetizing push subscriptions specifically — its revenue share model keeps paying out from a subscriber base long after the original visit.
On the numbers : minimum payout is $25, paid automatically every week (Tuesdays, with daily payouts negotiable for top partners), via PayPal, Paxum, Skrill, ePayments, WebMoney, Payoneer, or wire transfer. Ad formats include Native, In-Page, Push Notifications, and Popunder. It accepts traffic from any country, browser, OS, and device, including non-English sites.
Strength : Evadav’s Revenue Share model pays 70% of ongoing subscription revenue for as long as a push subscriber stays subscribed — one of the more durable earning models on this list, rather than a one-time-per-visit payout.
Limitation : Evadav leans heavily on push and native formats specifically — publishers looking for display banners, video, or SmartLink will need a second network to cover those formats.
Setupad
Setupad is the one network on this list built for a different segment entirely — publishers with established, higher-volume traffic rather than sites just starting out.
On the numbers : minimum payout is €100 (~$105), paid monthly, with the first payment issued 60 days after your first full month, via bank transfer, PayPal, Payoneer, Wise, Revolut, or Paysera. Instead of a fixed ad format list, Setupad runs header bidding across 15+ demand partners including Google, competing multiple buyers for the same ad slot in real time.
Traffic requirement : Setupad generally requires around 100,000 monthly visitors to sign up, with a preference for Tier 1 audiences (US, UK, Canada, Australia).
Strength : because Setupad auctions each impression across many buyers simultaneously rather than routing to one network, publishers who qualify typically see a meaningful CPM lift over running AdSense alone.
Limitation : the 100,000-visitor bar and 60-day first payment make Setupad unsuitable for smaller or newer sites — those publishers are better served by any of the nine no-minimum networks earlier on this list.
How to Choose an Ad Network for Your Site
If you’re just starting out, see our full guide on how to monetize a website before picking a network.
The right network depends less on reputation and more on three things: how much traffic you send, where that traffic comes from, and what kind of site you run.
Traffic volume is the first filter. Under 100,000 monthly visitors, most managed platforms like Setupad won’t accept you yet — Google AdSense, Monetag, Adsterra, Adcash, HilltopAds, Clickadu, RichAds, and Evadav all work with smaller sites, several with no traffic floor at all. Once you cross six figures, managed header bidding becomes worth the switch.
Audience geography changes which formats pay. Tier 1 traffic (US, UK, Canada, Australia) tends to earn more through display and native formats, while push notifications, popunder and in-page push monetize Tier 2/3 traffic — and mixed-content sites — more consistently.
Site type matters too. A blog with long articles fits in-article or in-feed native ads without hurting the reading experience. A download or app-referral site tends to earn more from popunder and push formats, which don’t depend on content layout.
Many publishers don’t pick one network — they run two side by side: a display-focused network like AdSense for baseline fill, plus a push or popunder network like Monetag layered on top for formats AdSense doesn’t offer. Running two networks together is common practice, as long as ad tags don’t overlap on the same placement.
Ad Formats That Affect Your Revenue
Different formats work best in different places on your site, and mixing more than one is common practice among publishers on this list.
Popunder opens a new tab or window behind the current page, showing an ad without interrupting the visitor’s reading — used by Monetag, Adsterra, Adcash, HilltopAds, Clickadu, and Evadav, it’s typically the highest-CPM format for mixed-content and download sites.
Push notifications reach subscribed visitors even after they’ve left your site, and work alongside AdSense rather than replacing it – Monetag, RichAds, and Evadav all offer this format.
In-Page Push looks like a push notification, but it’s just an ad inside your page. Nothing to subscribe to, no permission pop-up – it works on every browser, iOS included. You get paid for impressions. If you have EU traffic, your usual consent rules still apply.
Interstitial ads take over the full screen between page loads or transitions, and generally carry a higher CPM than banner formats because they’re harder to miss — though overusing them can hurt time-on-site.
SmartLink automatically routes each visitor to the highest-paying offer available for their GEO and device, which suits publishers who’d rather not manage individual ad placements.
Vignette banner is Monetag’s full-screen format that appears between content sections, combining the visibility of an interstitial with a less intrusive close option.
What to Check Before You Sign Up
Before adding any network’s tag to your site, run through six things:
Minimum payout — how much you need to earn before you can withdraw at all.
Withdrawal methods — whether the network supports a payment option you can actually use in your country.
Payout frequency — weekly, biweekly, or monthly; this affects your cash flow more than the CPM does.
Traffic threshold — some networks, like Setupad, only accept sites above a set volume; most of the others on this list don’t.
Traffic quality policy — what counts as acceptable traffic, and what gets an account suspended.
Support — whether you get a dedicated manager or a ticket queue, which matters most when a payment doesn’t arrive on time.
On that last point: stay away from any traffic source promising autosurf, autoclick, and other types of “automated traffic,” traffic generators, natural-looking traffic, traffic exchange, or paid-to-click traffic. Any trusted ad network — including every one listed above– will suspend an account over traffic like this. For more on where we stand on fraudulent activity, check out our Terms and Conditions.
Ad Formats That Affect Your Revenue
Six formats show up across most of the networks on this list, and each earns differently depending on your traffic.
Popunder opens a new browser tab or window behind the active one — it doesn’t touch your page layout, works on virtually any site, and typically pays a high CPM, though it should route through a pre-lander rather than straight to your homepage.
Push notifications are opt-in browser alerts that keep paying after the visit ends, since a subscriber can be shown ads long after they’ve left your site — one of the few formats with real value per user over time.
In-page push mimics the look of a push notification but renders directly on the page, so it works on mobile and doesn’t require the subscription step — a practical fallback where browser push isn’t available.
Interstitial ads are full-screen ads that appear between page loads or content transitions, best used sparingly since overuse increases bounce rate.
SmartLink redirects a click to the single highest-paying offer for that visitor’s geo and device automatically, which suits publishers who don’t want to manage individual ad creatives.
Vignette banner is a full-screen ad that appears briefly at natural navigation points, like a page transition, and is built to interrupt less than a standard interstitial.
FAQ
What is an ad network for publishers?
An ad network for publishers is a platform that connects website owners with advertisers, letting sites display ads and earn revenue per impression, click, or conversion. It handles ad serving, targeting, and payments, so publishers don’t need to sell ad space directly to individual advertisers themselves.
Which ad network pays the most?
There’s no single highest-paying network — payouts depend on your traffic’s GEO, niche, and ad format, and CPMs shift constantly across all ten networks. Google AdSense generally leads for Tier-1 display and native traffic, while push and popunder networks like Monetag often earn more on Tier 2/3 or mixed-content traffic.
Can I use two ad networks on one site?
Yes, running two networks side by side is common practice, as long as their ad tags don’t overlap on the same placement. A typical pairing is a display network like AdSense for baseline fill, plus a push or popunder network like Monetag layered on top for formats AdSense doesn’t offer.
What is the minimum traffic to join an ad network?
Most networks on this list have no minimum traffic requirement — Google AdSense, Monetag, Adsterra, PropellerAds, Adcash, HilltopAds, Clickadu, RichAds, and Evadav all accept publishers from day one. Setupad is the exception, generally requiring around 100,000 monthly visitors before you can sign up.
How often do ad networks pay publishers?
It varies by network: Monetag, HilltopAds, Clickadu, and Evadav pay weekly, Adsterra and RichAds pay on a NET-15 (biweekly) schedule, and Google AdSense and Setupad pay monthly. Adcash lets you choose your own frequency — weekly, biweekly, or monthly.
Final thoughts
We picked and presented only the networks that work with native ads because these formats are suitable for website promotion. Thus, we encourage you to buy such traffic.
On another note, we hope we managed to answer some of your questions and concerns on whether or not to invest in paid traffic and how to do so.
Basically, when purchasing traffic you are turning from a publisher into an advertiser who is launching an ad campaign with the intent of promoting your own product or brand.
Keep that in mind when browsing and searching for additional information on these or some other networks. But once again, be aware that scams and traps are hidden all over the Internet. We don’t want you to become a victim of a bot and fraudulent traffic and see all of your hard work evaporate with your site being banned.
So stay smart, choose who to trust, and don’t rush with these decisions. So stay smart, choose who to trust, and don’t rush with these decisions. We’ll be here when you’re ready to start monetizing your traffic.
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The Wild East: Why Publishers Are Abandoning the West for Asian Social Apps
The Quiet Shift Publishers Just Can’t Ignore…
Western traffic isn’t exactly disappearing, but if you’ve been working with it long enough, you’ve probably felt it… scaling isn’t what it used to be. I t’s becoming harder to grow at the same pace: competition gets tighter, and what worked a few months ago suddenly needs rethinking.
For publishers running sports sites, anime portals, movie fan hubs, or content-driven communities, growth is no longer just about optimizing what you already have. It’s about finding new angles.
And more often than not, those conversations are now pointing toward Asia. Not because it’s “cheaper”, but because it behaves differently.
Spoiler: Asia isn’t a backup; it’s a different system entirely.
Contents
1 Tier-1 Fatigue: When Scaling Starts to Hurt
2 Why Asia Is Suddenly on Every Publisher’s Radar
3 The Social Apps Getting All the Attention
4 Localization: Can You Just Enter Asian Social Platforms?
5 Case Study: A Sports Site
6 From Testing Traffic to Real Revenue
7 Verdict: Diversification Isn’t Optional… Anymore
Tier-1 Fatigue: When Scaling Starts to Hurt
There’s a moment every publisher hits.
At some point, the problem is not about “getting traffic” but keeping it profitable. Setups like traffic funnels that used to work well, start needing more budget, but the results don’t grow in the same way. You put in more effort and work, but you don’t always earn more.
One reason is simple: the same users are being targeted again and again. More content creators are competing for the same audience, often with similar content. Over time, it becomes harder to stand out and keep users engaged.
Another issue is dependence. When most of your traffic comes from just a few platforms, even small changes can affect your results. A new rule, an algorithm update, or higher competition can quickly reduce performance.
So the shift we’re seeing is not about leaving Tier-1 behind, but not relying on it too much.
Why Asia Is Suddenly on Every Publisher’s Radar
Asia is not just another traffic source you can add to your current strategy; it works in a different way. Social platforms there behave differently from what most publishers are used to.
According to DataReportal (2025) , the average user spends around 2 hours and 20 minutes per day on social media, often switching between platforms within the same session. On Western platforms, this usually results in session-based behavior: users come, consume content, and leave.
Trends
The GEO Shift of 2026: Where Traffic Converts, CPMs Spike, and Competition Drops
In many Asian markets, though, the structure is different. Messaging apps are not just an additional layer; they are central to how users interact with content.
According to Asia represents the largest share of global social media users, with messaging apps playing a central role in daily communication. China alone was home to over 1.18 billion social media users in 2025, making it the country with the largest digital audience.
Apps like Douyin or LINE function as full ecosystems, where users move between content, communication, and services without leaving the app. As highlighted in industry research on OTT messaging in Asia , these platforms have evolved into “all-in-one” environments, where messaging is not just a feature but the main entry point to content and interaction.
This changes how traffic works.
Instead of focusing on one-time clicks, publishers start noticing something else – users return when there is a reason.
For example:
A match is about to start
A new episode is released
Important news just dropped
This is very different from how traffic usually works in Western platforms.
Trends
The GEO Shift of 2026: Where Traffic Converts, CPMs Spike, and Competition Drops
There, the flow is often simple:
User sees content
User clicks
User leaves
In Asian social ecosystems, the process is longer:
User discovers content
User joins a community
User receives updates
(and only then) User returns to click
In this case, traffic is not only about getting those users once. It’s about bringing them back at the right moment when they are ready to deposit. Once publishers understand this, their whole approach starts to change.
The Social Apps Getting All the Attention
This shift is not random. Publishers are testing the same few platforms all over again – not because they are new, but because they work in a different way.
Let’s break down a couple of the hottest ones below:
TikTok / Douyin
For most publishers, this is where everything begins. TikTok (and Douyin in China) is about getting traffic and scaling by grabbing the users’ attention. This is where the audience first discovers your content (often without even looking for it).
If something clicks, they follow, save, or move to the next step.
Case studies
How To Earn $4,000+ Per Month With TikTok and Monetag SmartLinks [Case Study]
What tends to work here is simple and fast content. Think of things people can understand in a few seconds:
Sports highlights and key moments
Anime edits or character clips
Short movie scenes or reactions
The challenge is that you don’t control the traffic. One video can perform very well, and the next one might not. Also, sending users directly to your site is not always easy. So TikTok is best used as a starting point, not the whole strategy.
L INE
Once you get attention, the next step is keeping it.
This is where LINE steps in. In countries like Japan and Thailand, it works more like a direct communication channel than a social platform. Publishers use it to stay in touch with users.
Instead of posting content and hoping people come back, you can simply send them a message at the right moment.
T utorials
7 Social-To-Site Funnels: How Publishers Build Income from Social Traffic
For example:
A match is about to start
A new episode is out
Breaking news just happened
These small updates bring users back much more reliably. The main challenge here is building the audience in the first place. Users need to join your channel, and if you send too many messages, they can leave.
So LINE works well (but only if you use it carefully).
Ho w publishers actually use it:
Send 1-3 key updates per day (not more)
Focus on events (matches, releases, breaking news)
Avoid “spam-style” messaging because users unsubscribe quickly
Z alo (Vietnam)
Zalo works in a slightly different way. It’s more personal. People use it for communication, so traffic here often feels more direct and more “human.”
C ase studies
Smartlink
Chat App Monetization: Triple Profits with Push and SmartLink
Instead of just clicking links, users may interact first.
For publishers, this means:
Building small communities
Sending direct messages
Creating simple conversations
This works especially well in Vietnam, where users are comfortable with chat-based interaction. The downside is that it’s not as easy to scale quickly. You need to understand local behavior, and moderation can be strict (but when it works, the engagement can be very strong).
Fo r publishers, the best approach is to:
Start with small groups instead of scaling too fast
Keep communication simple and natural
Treat it more like a chat than a content feed
X iaohongshu (Little Red Book)
Xiaohongshu works differently from the other platforms. Here, users don’t come for quick clicks but rather come to explore and discover. Content looks less like promotion and more like personal recommendations. Instead of pushing users to click immediately, you build interest over time.
T utorials
6 Mistakes Publishers Make When Monetizing Social Traffic
Posts often feel like reviews, guides, or “found this and liked it” type of content. Users scroll, save, and come back later. The decision to click usually doesn’t happen instantly (but only after trust is built).
This means traffic is slower, but more intentional.
This works well for:
Movie-related content (reviews, explanations)
Anime aesthetics and collections
Lifestyle-style posts
The idea is simple:
First, spark the users’ interest, then get traffic.
Im portant to know if you consider penetrating this app:
Direct links don’t always work well
Content needs to feel native (reviews, personal tone)
English content performs weaker without adaptation
Lo calization: Can You Just Enter Asian Social Platforms?
One important question publishers often ask is whether they can use these platforms with their existing content. In most cases, full localization is not required to start, but some level of adaptation is in any case necessary.
F or example:
English content can still work in niches like sports, anime, or global trends. However, adding local language elements (captions, comments, subtitles) significantly improves engagement. In messaging apps (like LINE or Zalo), communication is expected to feel more personal, which can be difficult if you don’t speak the language.
In practice, many publishers start with simple adaptations (e.g., short translated captions, localized hooks, or community moderation in the local language) and fully localize only once they see results with the potential to scale further.
C ase Study: A Sports Site
Publisher Type: Sports streaming site based in Poland
GEO: Tier 1 (mainly USA and Canada) to Tier 3: Indonesia, Vietnam, Thailand
Traffic Source: Search then TikTok then LINE & Zalo
What Worked:
Short match clips on TikTok that smoothly move users into LINE and Zalo.
Sending event-based alerts (match start, live, second half) brought users back just at the right moment.
Traffic became tied to match timing, which increased repeat visits and session activity.
What Failed:
Direct linking from TikTok to the site (most users did not stay, with bounce rates reaching 70%).
Using Tier-1 content style without localization.
No community layer (LINE / Zalo), which resulted in traffic dropping after the first visit.
Tutorials
How to Approach TikTok Monetization: Insights, Useful Tips + Sort of a Case Study
Monetization Impact:
Revenue per user was lower than in Tier-1, but the higher traffic volume helped balance it out. Within the first couple of months, daily traffic grew by around 55%, especially during match days, where peaks became more consistent. With a flexible setup (like Monetag), the team was able to handle these traffic spikes without issues and monetize mostly mobile users more efficiently.
What this shows is simple…The shift was not about switching GEOs, but about changing the funnel. Once the publisher added a community layer and timed their traffic around events, performance became more stable and predictable.
From Testing Traffic to Real Revenue
Asian social traffic behaves a bit differently from what many publishers are used to.
First, it’s mostly mobile. Second, it often comes in waves (i.e., around events like matches, episode releases, or trending topics. And third, it’s strongly connected to communities.
This changes how you should think about monetization of your traffic. Instead of focusing only on single visits, it’s more about how users come back again and again.
This is where flexibility becomes important, as this kind of traffic doesn’t behave in a stable, predictable way. It comes from different GEOs, often on mobile, and usually in waves. So instead of constantly adjusting your setup, it helps to have a system that can handle these changes on its own.
T utorials
D iscord Monetization: Turning Your Communities into Active Cash Avenues
In practice, it means you need a setup that doesn’t break every time something changes. You want to be able to work with different GEOs, handle traffic spikes calmly, and adapt to how users actually behave.
Solutions like Monetag fit into this quite naturally. Some publishers keep it simple and use Smartlinks (Direct Links) to start monetizing right away. They work by automatically sending each user to the most relevant offer based on their GEO, device, and behavior. Instead of choosing ads manually, the system matches traffic with the best-performing option to maximize revenue.
Other publishers combine formats like push or pop – especially during high-traffic moments like matches or new releases. We allow our partners to manage different types of traffic in one place and use multiple formats depending on the situation. So rather than relying on one fixed model, you get something more flexible.
Tutorials
7 Social-To-Site Funnels: How Publishers Build Income from Social Traffic
Verdict: Diversification Isn’t Optional… Anymore
So why Asia?
Because it gives publishers something that is becoming harder to find in Tier-1 – room to grow.
This is not about replacing Western traffic completely; it’s about not depending on it too much. Asian social platforms offer a different way to build traffic: through communities, appropriate timing, and, of course, repeated visits. They require a slightly different approach – but for publishers who adapt, they open up a completely new layer of scalable traffic.
In simple terms:
Don’t wait until traffic becomes expensive.
Start building new channels while they still work.
The publishers who will win next year are not the ones looking for “cheap traffic.” They are the ones building traffic from different sources, across different platforms, before competition becomes too high again.
The Quiet Shift Publishers Just Can’t Ignore…
Western traffic isn’t exactly disappearing, but if you’ve been working with it long enough, you’ve probably felt it… scaling isn’t what it used to be. I t’s becoming harder to grow at the same pace: competition gets tighter, and what worked a few months ago suddenly needs rethinking.
For publishers running sports sites, anime portals, movie fan hubs, or content-driven communities, growth is no longer just about optimizing what you already have. It’s about finding new angles.
And more often than not, those conversations are now pointing toward Asia. Not because it’s “cheaper”, but because it behaves differently.
Spoiler: Asia isn’t a backup; it’s a different system entirely.
Contents
1 Tier-1 Fatigue: When Scaling Starts to Hurt
2 Why Asia Is Suddenly on Every Publisher’s Radar
3 The Social Apps Getting All the Attention
4 Localization: Can You Just Enter Asian Social Platforms?
5 Case Study: A Sports Site
6 From Testing Traffic to Real Revenue
7 Verdict: Diversification Isn’t Optional… Anymore
Tier-1 Fatigue: When Scaling Starts to Hurt
There’s a moment every publisher hits.
At some point, the problem is not about “getting traffic” but keeping it profitable. Setups like traffic funnels that used to work well, start needing more budget, but the results don’t grow in the same way. You put in more effort and work, but you don’t always earn more.
One reason is simple: the same users are being targeted again and again. More content creators are competing for the same audience, often with similar content. Over time, it becomes harder to stand out and keep users engaged.
Another issue is dependence. When most of your traffic comes from just a few platforms, even small changes can affect your results. A new rule, an algorithm update, or higher competition can quickly reduce performance.
So the shift we’re seeing is not about leaving Tier-1 behind, but not relying on it too much.
Why Asia Is Suddenly on Every Publisher’s Radar
Asia is not just another traffic source you can add to your current strategy; it works in a different way. Social platforms there behave differently from what most publishers are used to.
According to DataReportal (2025) , the average user spends around 2 hours and 20 minutes per day on social media, often switching between platforms within the same session. On Western platforms, this usually results in session-based behavior: users come, consume content, and leave.
Trends
The GEO Shift of 2026: Where Traffic Converts, CPMs Spike, and Competition Drops
In many Asian markets, though, the structure is different. Messaging apps are not just an additional layer; they are central to how users interact with content.
According to Asia represents the largest share of global social media users, with messaging apps playing a central role in daily communication. China alone was home to over 1.18 billion social media users in 2025, making it the country with the largest digital audience.
Apps like Douyin or LINE function as full ecosystems, where users move between content, communication, and services without leaving the app. As highlighted in industry research on OTT messaging in Asia , these platforms have evolved into “all-in-one” environments, where messaging is not just a feature but the main entry point to content and interaction.
This changes how traffic works.
Instead of focusing on one-time clicks, publishers start noticing something else – users return when there is a reason.
For example:
A match is about to start
A new episode is released
Important news just dropped
This is very different from how traffic usually works in Western platforms.
Trends
The GEO Shift of 2026: Where Traffic Converts, CPMs Spike, and Competition Drops
There, the flow is often simple:
User sees content
User clicks
User leaves
In Asian social ecosystems, the process is longer:
User discovers content
User joins a community
User receives updates
(and only then) User returns to click
In this case, traffic is not only about getting those users once. It’s about bringing them back at the right moment when they are ready to deposit. Once publishers understand this, their whole approach starts to change.
The Social Apps Getting All the Attention
This shift is not random. Publishers are testing the same few platforms all over again – not because they are new, but because they work in a different way.
Let’s break down a couple of the hottest ones below:
TikTok / Douyin
For most publishers, this is where everything begins. TikTok (and Douyin in China) is about getting traffic and scaling by grabbing the users’ attention. This is where the audience first discovers your content (often without even looking for it).
If something clicks, they follow, save, or move to the next step.
Case studies
How To Earn $4,000+ Per Month With TikTok and Monetag SmartLinks [Case Study]
What tends to work here is simple and fast content. Think of things people can understand in a few seconds:
Sports highlights and key moments
Anime edits or character clips
Short movie scenes or reactions
The challenge is that you don’t control the traffic. One video can perform very well, and the next one might not. Also, sending users directly to your site is not always easy. So TikTok is best used as a starting point, not the whole strategy.
L INE
Once you get attention, the next step is keeping it.
This is where LINE steps in. In countries like Japan and Thailand, it works more like a direct communication channel than a social platform. Publishers use it to stay in touch with users.
Instead of posting content and hoping people come back, you can simply send them a message at the right moment.
T utorials
7 Social-To-Site Funnels: How Publishers Build Income from Social Traffic
For example:
A match is about to start
A new episode is out
Breaking news just happened
These small updates bring users back much more reliably. The main challenge here is building the audience in the first place. Users need to join your channel, and if you send too many messages, they can leave.
So LINE works well (but only if you use it carefully).
Ho w publishers actually use it:
Send 1-3 key updates per day (not more)
Focus on events (matches, releases, breaking news)
Avoid “spam-style” messaging because users unsubscribe quickly
Z alo (Vietnam)
Zalo works in a slightly different way. It’s more personal. People use it for communication, so traffic here often feels more direct and more “human.”
C ase studies
Smartlink
Chat App Monetization: Triple Profits with Push and SmartLink
Instead of just clicking links, users may interact first.
For publishers, this means:
Building small communities
Sending direct messages
Creating simple conversations
This works especially well in Vietnam, where users are comfortable with chat-based interaction. The downside is that it’s not as easy to scale quickly. You need to understand local behavior, and moderation can be strict (but when it works, the engagement can be very strong).
Fo r publishers, the best approach is to:
Start with small groups instead of scaling too fast
Keep communication simple and natural
Treat it more like a chat than a content feed
X iaohongshu (Little Red Book)
Xiaohongshu works differently from the other platforms. Here, users don’t come for quick clicks but rather come to explore and discover. Content looks less like promotion and more like personal recommendations. Instead of pushing users to click immediately, you build interest over time.
T utorials
6 Mistakes Publishers Make When Monetizing Social Traffic
Posts often feel like reviews, guides, or “found this and liked it” type of content. Users scroll, save, and come back later. The decision to click usually doesn’t happen instantly (but only after trust is built).
This means traffic is slower, but more intentional.
This works well for:
Movie-related content (reviews, explanations)
Anime aesthetics and collections
Lifestyle-style posts
The idea is simple:
First, spark the users’ interest, then get traffic.
Im portant to know if you consider penetrating this app:
Direct links don’t always work well
Content needs to feel native (reviews, personal tone)
English content performs weaker without adaptation
Lo calization: Can You Just Enter Asian Social Platforms?
One important question publishers often ask is whether they can use these platforms with their existing content. In most cases, full localization is not required to start, but some level of adaptation is in any case necessary.
F or example:
English content can still work in niches like sports, anime, or global trends. However, adding local language elements (captions, comments, subtitles) significantly improves engagement. In messaging apps (like LINE or Zalo), communication is expected to feel more personal, which can be difficult if you don’t speak the language.
In practice, many publishers start with simple adaptations (e.g., short translated captions, localized hooks, or community moderation in the local language) and fully localize only once they see results with the potential to scale further.
C ase Study: A Sports Site
Publisher Type: Sports streaming site based in Poland
GEO: Tier 1 (mainly USA and Canada) to Tier 3: Indonesia, Vietnam, Thailand
Traffic Source: Search then TikTok then LINE & Zalo
What Worked:
Short match clips on TikTok that smoothly move users into LINE and Zalo.
Sending event-based alerts (match start, live, second half) brought users back just at the right moment.
Traffic became tied to match timing, which increased repeat visits and session activity.
What Failed:
Direct linking from TikTok to the site (most users did not stay, with bounce rates reaching 70%).
Using Tier-1 content style without localization.
No community layer (LINE / Zalo), which resulted in traffic dropping after the first visit.
Tutorials
How to Approach TikTok Monetization: Insights, Useful Tips + Sort of a Case Study
Monetization Impact:
Revenue per user was lower than in Tier-1, but the higher traffic volume helped balance it out. Within the first couple of months, daily traffic grew by around 55%, especially during match days, where peaks became more consistent. With a flexible setup (like Monetag), the team was able to handle these traffic spikes without issues and monetize mostly mobile users more efficiently.
What this shows is simple…The shift was not about switching GEOs, but about changing the funnel. Once the publisher added a community layer and timed their traffic around events, performance became more stable and predictable.
From Testing Traffic to Real Revenue
Asian social traffic behaves a bit differently from what many publishers are used to.
First, it’s mostly mobile. Second, it often comes in waves (i.e., around events like matches, episode releases, or trending topics. And third, it’s strongly connected to communities.
This changes how you should think about monetization of your traffic. Instead of focusing only on single visits, it’s more about how users come back again and again.
This is where flexibility becomes important, as this kind of traffic doesn’t behave in a stable, predictable way. It comes from different GEOs, often on mobile, and usually in waves. So instead of constantly adjusting your setup, it helps to have a system that can handle these changes on its own.
T utorials
D iscord Monetization: Turning Your Communities into Active Cash Avenues
In practice, it means you need a setup that doesn’t break every time something changes. You want to be able to work with different GEOs, handle traffic spikes calmly, and adapt to how users actually behave.
Solutions like Monetag fit into this quite naturally. Some publishers keep it simple and use Smartlinks (Direct Links) to start monetizing right away. They work by automatically sending each user to the most relevant offer based on their GEO, device, and behavior. Instead of choosing ads manually, the system matches traffic with the best-performing option to maximize revenue.
Other publishers combine formats like push or pop – especially during high-traffic moments like matches or new releases. We allow our partners to manage different types of traffic in one place and use multiple formats depending on the situation. So rather than relying on one fixed model, you get something more flexible.
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Verdict: Diversification Isn’t Optional… Anymore
So why Asia?
Because it gives publishers something that is becoming harder to find in Tier-1 – room to grow.
This is not about replacing Western traffic completely; it’s about not depending on it too much. Asian social platforms offer a different way to build traffic: through communities, appropriate timing, and, of course, repeated visits. They require a slightly different approach – but for publishers who adapt, they open up a completely new layer of scalable traffic.
In simple terms:
Don’t wait until traffic becomes expensive.
Start building new channels while they still work.
The publishers who will win next year are not the ones looking for “cheap traffic.” They are the ones building traffic from different sources, across different platforms, before competition becomes too high again.