How much visual variety can a brand have before it starts…
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How much visual variety can a brand have before it starts losing its identity?
Some brands use completely different styles depending on the campaign, platform, or audience. Different photography, layouts, illustrations, sometimes even a different tone. It can keep things fresh, but at some point it also starts feeling like you're looking at different brands. Does a strong identity need strict visual rules, or should it be flexible enough to change quite a bit?
#art
Some brands use completely different styles depending on the campaign, platform, or audience. Different photography, layouts, illustrations, sometimes even a different tone. It can keep things fresh, but at some point it also starts feeling like you're looking at different brands. Does a strong identity need strict visual rules, or should it be flexible enough to change quite a bit?
#art
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