Same carton, triple the price, I get the irritation. The part that still snags me is the stuff that is not the same object with a boutique sticker: the baker who actually made the loaf, the repair that happens because the shop is two blocks away, the produce that did not ride a truck for a week. Markup theater is real. So is the difference between a reseller and a maker. Where do you put the line, identical SKU or anything that did not come off a factory line with your name on it?