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#Hi guys. I have a huge doubt. So in my current role as a…

#Hi guys. I have a huge doubt. So in my current role as a visual design intern at work I’ve been asked to create the theoretical part of brand guidelines for a gelato brand. The brand would be operating in three sectors - b2c, b2b and d2c. How do u do that.

It's said that i have to cater to how the brand language will expand within the systems of the brand in all the three phases. However it is supposed to be only theoretical. Can someone pls help me out. Any references , starting points.
#design #branding brandguidelines
#art
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