Clients picking bad options because they just like them…
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Clients picking bad options because they just like them, what do you do?
I keep running into the same situation. I present two or three solid options based on the brief and my research. The client picks the weakest one because they personally like that color or that font. Then later they ask why the design isn’t performing or why it doesn’t feel professional. I try to explain my reasoning during the presentation but it feels like once they have a gut reaction it’s over.
Do you have strategies for steering clients away from bad decisions without sounding arrogant?
Do you build in extra rounds for this or just let them make the mistake and bill for the fix later?
#art
source
I keep running into the same situation. I present two or three solid options based on the brief and my research. The client picks the weakest one because they personally like that color or that font. Then later they ask why the design isn’t performing or why it doesn’t feel professional. I try to explain my reasoning during the presentation but it feels like once they have a gut reaction it’s over.
Do you have strategies for steering clients away from bad decisions without sounding arrogant?
Do you build in extra rounds for this or just let them make the mistake and bill for the fix later?
#art
source
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