AI is actually a client’s problem, not a designer problem…
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AI is actually a client’s problem, not a designer problem.
As a designer, your first job should be to teach/aware your client about AI capabilities, what it can do and what it CAN’T.
Most people think AI is all about getting work done, fast, easy. In my experience, the best thing you can get from **AI is to learn.** It’s remarkable how you can learn almost anything. The moment a question hits you, you ask an AI and it tells you about it.
You can learn new skills as you try different AI platforms, not just chatbots but vibecoding (Lovable), Opal, ElevenLabs. They’re all different, but each one sparks a new energy in you about that specific topic.
Coming back to the point, why you need to aware your clients about AI: because it’s definitely not built for execution yet. It can surprise you with amazing results, but it’s still not even close to giving you precisely what you’ve asked for.
My overall AI experience is amazing, but it lacks where it matters.
Recently I tried it on a real project to see how far it could help me. Even though AI has all the knowledge, it doesn’t know how to use it and when to use it. It’s heavily dependent on the prompt you give. The more detailed the prompt, the closer it gets to your expectations.
Problem is, **you can’t remember everything in your head**. For example, if I want to do positioning for a client in health and fitness, I can’t just give the information I have to AI and expect a foolproof plan. If I were doing this manually, I’d go step by step. I’d have my unique findings about that business and my work for that client. I’d see, analyze, talk to the client, and get a feeling about their intention, their motives, how motivated they sound, how far they can invest without even telling me about that. I might shift, add, remove what needs to be in that plan and what doesn’t.
AI? It will almost never do this. **It can’t understand your emotions in chat**. It can’t understand your calmness or your frustration. It’ll definitely not go out of the box and give you something you haven’t even asked for. A human does all that.
Same thing applies when it comes to designing a logo or visual identity, and here I must say, **AI sucks**. It is not even close to what designers are doing. Yes, it can surprise you with really amazing design that takes most designers 10+ years to master, but it cannot give you exactly what you asked for. The control on detailing is a super power AI does not have, and probably won’t have anytime soon. It’ll keep getting better at surprising you, giving you more than asked, making you feel fulfilled, but **a good business doesn’t run on surprises. It runs on execution.**
Even after explaining all this, if your client decides to go ahead and work with AI, let them be. They are the same people who were using Canva (no disrespect) at the time when serious designers were learning technical software and tools. They were okay with quick templates and basic edits. They are the same people finding these AI surprises charming and adjusting themselves to whatever AI gives them. A good client still hires a designer and asks them to use AI if needed, and they don’t give a f\*\*\* about what you do, as far as your work justifies the payment.
Before I go, I must say, **AI is less of a designer problem and more of a client problem.** They need to understand what’s good for them.
Designers were solving problems before. They will continue to do so.
Bye for now!
#art
source
As a designer, your first job should be to teach/aware your client about AI capabilities, what it can do and what it CAN’T.
Most people think AI is all about getting work done, fast, easy. In my experience, the best thing you can get from **AI is to learn.** It’s remarkable how you can learn almost anything. The moment a question hits you, you ask an AI and it tells you about it.
You can learn new skills as you try different AI platforms, not just chatbots but vibecoding (Lovable), Opal, ElevenLabs. They’re all different, but each one sparks a new energy in you about that specific topic.
Coming back to the point, why you need to aware your clients about AI: because it’s definitely not built for execution yet. It can surprise you with amazing results, but it’s still not even close to giving you precisely what you’ve asked for.
My overall AI experience is amazing, but it lacks where it matters.
Recently I tried it on a real project to see how far it could help me. Even though AI has all the knowledge, it doesn’t know how to use it and when to use it. It’s heavily dependent on the prompt you give. The more detailed the prompt, the closer it gets to your expectations.
Problem is, **you can’t remember everything in your head**. For example, if I want to do positioning for a client in health and fitness, I can’t just give the information I have to AI and expect a foolproof plan. If I were doing this manually, I’d go step by step. I’d have my unique findings about that business and my work for that client. I’d see, analyze, talk to the client, and get a feeling about their intention, their motives, how motivated they sound, how far they can invest without even telling me about that. I might shift, add, remove what needs to be in that plan and what doesn’t.
AI? It will almost never do this. **It can’t understand your emotions in chat**. It can’t understand your calmness or your frustration. It’ll definitely not go out of the box and give you something you haven’t even asked for. A human does all that.
Same thing applies when it comes to designing a logo or visual identity, and here I must say, **AI sucks**. It is not even close to what designers are doing. Yes, it can surprise you with really amazing design that takes most designers 10+ years to master, but it cannot give you exactly what you asked for. The control on detailing is a super power AI does not have, and probably won’t have anytime soon. It’ll keep getting better at surprising you, giving you more than asked, making you feel fulfilled, but **a good business doesn’t run on surprises. It runs on execution.**
Even after explaining all this, if your client decides to go ahead and work with AI, let them be. They are the same people who were using Canva (no disrespect) at the time when serious designers were learning technical software and tools. They were okay with quick templates and basic edits. They are the same people finding these AI surprises charming and adjusting themselves to whatever AI gives them. A good client still hires a designer and asks them to use AI if needed, and they don’t give a f\*\*\* about what you do, as far as your work justifies the payment.
Before I go, I must say, **AI is less of a designer problem and more of a client problem.** They need to understand what’s good for them.
Designers were solving problems before. They will continue to do so.
Bye for now!
#art
source
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