Average Gasoline Prices Are Spiking, $5/gallon Could Be Here Soon
When gasoline hits $5 a gallon, the conversation changes overnight. It stops being ideological. It stops being political. It becomes painful.
For years, we’ve asked the wrong question about Electric Vehicle adoption: *How do we persuade people to buy them?* The assumption was that consumers needed to be subsidized—through tax credits or mandates.
But that’s never been the real driver.
The real driver is much simpler: deliver a better car for less money.