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If NASA’s Artemis program succeeds long-term, what do you think the first real lunar industry will be?

I often try to imagine what the future will look like now that we’re close to building a permanent base on the Moon, something that could realistically happen within our lifetime. But what comes next after that? For a sustained human presence, there must be viable business models that make lunar activity economically worthwhile in the long term. What kind of industry could emerge first to support that?
I can see tourism being one possibility, as well as mining, but what else?
I’d love to hear some creative ideas!
#space
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