Does a brand really work if it only looks good on a…
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Does a brand really work if it only looks good on a screen?
I have been thinking about this after seeing a few really polished brand identities online.
They look great on a website and Instagram, but then you start thinking about the physical stuff — signage, packaging, business cards, store displays, even uniforms.
That's where some identities start getting tricky.
A brand might look perfect digitally but feel completely different once you take it into the real world.
Feels like that's something worth testing much earlier in the process.
#art
I have been thinking about this after seeing a few really polished brand identities online.
They look great on a website and Instagram, but then you start thinking about the physical stuff — signage, packaging, business cards, store displays, even uniforms.
That's where some identities start getting tricky.
A brand might look perfect digitally but feel completely different once you take it into the real world.
Feels like that's something worth testing much earlier in the process.
#art
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