Free pitches have always felt a bit off, but I never had a…
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Free pitches have always felt a bit off, but I never had a clean way to explain why.
Recently read a piece by a designer that put words to it.
What people call a "pitch" is just a quick and incomplete attempt to solve a problem. There’s little background and no real understanding of the business. It's just a few days of thinking presented as a strategic plan. Yet, this becomes the main way agencies are evaluated.
Strangely, many people in agencies know this. They don’t truly believe in the process, but they go along with it because saying no feels riskier than saying yes.
When you zoom out, it looks like a costly cycle. A lot of time, effort, and creativity go into work that never gets used and doesn’t show what the team can really do. Every time someone agrees to it, it quietly sets a new standard for everyone else.
What stood out to me the most was that this isn’t just a personal issue; it’s a structural problem. No single decision seems wrong by itself, but together, they gradually lower the standard for the entire industry.
It made me reconsider whether saying yes is really the safe choice or just the easy one.
I'm interested in how others here deal with pitch requests.
#art
Recently read a piece by a designer that put words to it.
What people call a "pitch" is just a quick and incomplete attempt to solve a problem. There’s little background and no real understanding of the business. It's just a few days of thinking presented as a strategic plan. Yet, this becomes the main way agencies are evaluated.
Strangely, many people in agencies know this. They don’t truly believe in the process, but they go along with it because saying no feels riskier than saying yes.
When you zoom out, it looks like a costly cycle. A lot of time, effort, and creativity go into work that never gets used and doesn’t show what the team can really do. Every time someone agrees to it, it quietly sets a new standard for everyone else.
What stood out to me the most was that this isn’t just a personal issue; it’s a structural problem. No single decision seems wrong by itself, but together, they gradually lower the standard for the entire industry.
It made me reconsider whether saying yes is really the safe choice or just the easy one.
I'm interested in how others here deal with pitch requests.
#art
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