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Ford invests $2B to build cheaper, faster, and greener electric pickups

Ford is investing nearly $2 billion to transform its Louisville Assembly Plant into a modern EV hub, ensuring production of more affordable and profitable electric vehicles.

The factory will utilize a groundbreaking “assembly tree” manufacturing system to streamline production, lowering costs with fewer parts, workstations, and faster assembly times.

In 2027, this revamped facility will roll out a midsize electric pickup truck priced around $30,000—built on a universal EV platform and powered by cost-effective Michigan-made batteries.

Ford calls this a “Model T moment,” signaling a bold leap toward an efficient, competitive, and sustainable electric future.
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