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The hidden business of the submissive internet “tradwife”: influencers promoting a return to strict traditional gender roles are highly focused on generating revenue alongside their patriarchal messages.
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The hidden business of the submissive internet "tradwife"

A new study dissects the internet "tradwife" trend, revealing how popular influencers use vintage aesthetics to sell a return to patriarchal gender roles. Behind the homemade bread, these creators are running lucrative digital marketing businesses.

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