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Question regarding using a passion project in portfolio…

Question regarding using a passion project in portfolio.

Hello! I’ve been working on a fictional football club project for a while now. Basically i created a football club on a game... Which then sparked the idea to make it a design project. It started as a personal passion project, but it has grown into something quite complete:

* Full club lore & history
* Logo, visual identity & color system
* Home & away kits
* A complete club website (with squad pages, academy, history, partners, matchday content, etc.. .)
* Consistent branding across everything, as if the club were real
* Cultural context was considered throughout, combining Swedish and Japanese football traditions into a single, cohesive identity.

>The club itself is fictional (actually for Football Manager), but the presentation is intentionally serious and realistic, no parody or meme tone. The idea was to treat it like a real world branding + digital identity case.

My question is:
Would you consider something like this valid and useful in a professional design, UX, web portfolio? Or should i just keep it for personal memory... Again its a serious project, but it just feels unserious to include a hobby football manager project in my portfolio. Thankful for all tips:)




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