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Forbes Article: New Bricks Hitting The Toy Aisles As Companies Compete With Lego

https://www.forbes.com/sites/joanverdon/2025/03/13/new-bricks-hitting-the-toy-aisles-as-companies-compete-with-lego/

Wonder what Mattel has in store?

Mattel Vs Lego with Mattel Brick Shop Coming Soon!
Mattel takes aim at Lego with Mattel Brick Shop Line: In this video we discuss Mattel jumping into the brick building toy market and how this will impact LEGO, the undisputed king of brick building toys! We discuss partnerships, intellectual property, and the advantages that Mattel has that previous LEGO competitors did not have. https://www.youtube.com/watch?v=FLcxnNFpQ5s
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