Religion targets Everyone "Coca-Cola! Are you someone who…
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Religion targets Everyone
"Coca-Cola! Are you someone who cares about the environment? There are colas available in glass bottles, aluminum cans, or recyclable plastic bottles, eco-friendly, so you can enjoy your cola guilt-free and pollution-free. Or are you someone who is health-conscious? Worrying about all that heavy sugar? No worries! Diet Coke to the rescue: zero sugar for those who never compromise on their health.
What did you notice in this cola marketing? Do you realize how Coca-Cola doesn't want to lose a single customer? It targets everyone, even those whose personal values might otherwise drive them away from the brand.
Religion is similar. It targets everyone. For the majority, religion is surface-level: rituals, prayer, superstition, and the practice of blind faith and devotion. But for the educated and rational, it is a world of philosophical thought, debate, and argument, something that exists far beyond rituals, superstitions, and blind devotion. For the rational, it is so deep and philosophical that they see an entirely different version of the religion. It becomes something reasoned, thoughtful, and structured, transcending mere faith, superstition, and prayer.
Religion has a way of ensuring it doesn't miss anyone, just like how your favorite beverage brand makes sure no one has an excuse not to buy it."
This is the "Big Tent" strategy, a marketing masterclass in diversification used to minimize "barrier to entry."
It's both brilliant and terrifying at same time. Neither religion nor a brand wants to lose it's customers at any cost regardless of their beliefs, value and personality. It will find a way to make you part of itself.
#religion
"Coca-Cola! Are you someone who cares about the environment? There are colas available in glass bottles, aluminum cans, or recyclable plastic bottles, eco-friendly, so you can enjoy your cola guilt-free and pollution-free. Or are you someone who is health-conscious? Worrying about all that heavy sugar? No worries! Diet Coke to the rescue: zero sugar for those who never compromise on their health.
What did you notice in this cola marketing? Do you realize how Coca-Cola doesn't want to lose a single customer? It targets everyone, even those whose personal values might otherwise drive them away from the brand.
Religion is similar. It targets everyone. For the majority, religion is surface-level: rituals, prayer, superstition, and the practice of blind faith and devotion. But for the educated and rational, it is a world of philosophical thought, debate, and argument, something that exists far beyond rituals, superstitions, and blind devotion. For the rational, it is so deep and philosophical that they see an entirely different version of the religion. It becomes something reasoned, thoughtful, and structured, transcending mere faith, superstition, and prayer.
Religion has a way of ensuring it doesn't miss anyone, just like how your favorite beverage brand makes sure no one has an excuse not to buy it."
This is the "Big Tent" strategy, a marketing masterclass in diversification used to minimize "barrier to entry."
It's both brilliant and terrifying at same time. Neither religion nor a brand wants to lose it's customers at any cost regardless of their beliefs, value and personality. It will find a way to make you part of itself.
#religion
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